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Parker Nash: How Brands Can Avoid Being Ignored
Manage episode 409193721 series 3421851
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Parker Nash is a brand messaging and marketing expert and an 11-year veteran of Nike where he grew lines of business to more than a half billion dollars in annual revenue. While at Nike, he realized the process they used to build their brand was something all businesses could do which inspired him to build his own copywriting and marketing agency that helps mission-driven businesses, startups, and entrepreneurs attract devoted customers.
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https://www.linkedin.com/in/-parkernash/
Free Resource - 3-Part Business Boost - https://www.parkertnash.com/boost/ 3 quick videos that will help you: Market like a billion-dollar brand (without spending a billion) Attract more customers Grow your business
(0:00) Introduction and common branding mistakes (2:38) Guest Introduction: Parker Nash (5:36) The problem with idealizing a brand (9:54) The 'Me Monster' syndrome in branding (13:27) Knowing your customers and aligning with their values (23:07) Transitioning from Nike to starting own agency (26:48) Crafting language for personal brands (29:03) The three pillars of messaging (31:56) Emotional connection in branding and marketing (34:44) Tips for clarity in business messaging (35:20) Conclusion: The importance of clear branding (35:35) End of episode: Subscribe and leave feedback48 episodes
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