The Opportunity of a Lifetime: Mac Lackey
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So much more than a program to exit your business, ExitDNA is about creating the OPTION. Everything can change, but when you adopt the Exit mentality you can easily improve your business on a daily basis! Whether you decide to sell your business or not, the option is there because you worked through all the little details people often miss. In this episode, Hersh Rephun chats with entrepreneur Mac Lackey about the concept of "exit" in entrepreneurship, the value of alignment in business and personal life, and the strategic importance of a brand. They also discuss the importance of planning for an exit strategy and building a community around a personal brand.
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Official Site - https://exitdna.com/
Free Ebook - Creating the Exit opportunity - https://exitdna.com/book/
(0:00) Introduction to the show and guest Mac Lackey (2:34) Discussion on the concept of "exit" in entrepreneurship (5:11) The importance of extracting oneself from the business (8:56) Transitioning and making the decision to prioritize other aspects of life (14:02) The concept of alignment in entrepreneurship and personal life (15:08) Discussion on brand voice and company DNA (18:42) The importance of planning for an exit strategy (22:04) Building a community and creating a personal brand image (24:21) The strategic value of a brand (25:39) Closing remarks52 episodes