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Joe De Sena: How to Develop Resilience and Handle Each Challenge with Mental Flexibility.
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Joe De Sena
Founder and CEO, Spartan
Joe De Sena – Founder and CEO of Spartan, the world’s leading endurance sports and wellness brand –has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on
transforming 100 million people through the Spartan lifestyle.
De Sena has grown Spartan into a global sport and wellness brand encompassing all things “tough fitness.” With its 10 million+ strong community, Spartan creates transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe
possible. Spartan’s portfolio of tough fitness brands has expanded beyond obstacle racing events into Spartan Training, Spartan Trail, DEKA, La Ruta, and Tough Mudder. Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature.
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