Decoding Viral Trends with Chelsie Hall of ViralMoment

Your AI Roadmap

Chelsie Hall, CEO + Co-founder of AI startup ViralMoment, discusses the power of short-form video analytics with Joan. ViralMoment specializes in AI-powered, machine learning-driven B2B SaaS social intelligence, focusing on platforms like TikTok. They analyze video content beyond hashtags, uncovering its impact on audience beliefs, behaviors, and purchasing decisions.

Chelsie emphasizes the importance of addressing user needs with innovative technology, drawing from her background at Techstars, Stanford, and Carnegie Mellon. ViralMoment's client roster includes Coca-Cola, Hulu, Disney, Warner Bros, NBC Universal, Widen + Kennedy, and Delta, benefiting from smarter social measurement tools. Joan is an investor in ViralMoment, who raised a $2.5M Seed Round.

Quotes
🤖 We have built a robot that can watch social videos.
🚫 We're going through a revolution where we used to consume information by reading text, but there's nothing that can understand video (until ViralMoment!)
💰 McDonald's saw a 15% boost in revenue in stores thanks to this. People move together. Every brand now has to be an entertainment company.
💸 Budweiser lost about $29 billion worth of market cap after things went viral there.
🛠️ You don't need a master's degree to build in this space.
Resources
Integrated Innovation Institute @ Carnegie Mellon
McDonald’s Grimace Campaign
Budweiser Market Cap Loss
Puppuccino

Connect with Chelsie
Email: [e-mail]
Want to use ViralMoment?

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Chapters

1. Intro & Background (00:00:00)

2. Building ViralMoment (00:05:16)

3. Understanding Social Videos (00:10:09)

4. The Power of Video Virality (00:13:27)

5. Examples of Viral Success and Failure (00:17:01)

6. Metrics of Success for ViralMoment (00:20:44)

7. The Future of Social Video and AI (00:22:13)

8. Addressing Disinformation (00:25:07)

9. Building a Team and Networking (00:26:00)

10. Advice for Getting into the Field (00:29:55)

11. Resources and Tools (00:32:36)

12. Contact Information (00:33:34)