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Branding 101
Manage episode 303916938 series 2986361
Content provided by Megan Gersch & Lauren Tassi, Megan Gersch, and Lauren Tassi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Megan Gersch & Lauren Tassi, Megan Gersch, and Lauren Tassi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is branding? How can it help you grow your business?
In this episode, we’re giving you a crash course in branding. Great branding goes deeper than logos and colors — it creates a connection and evokes emotion in your customers and clients.
Grab your headphones, put on some sequins, and get ready to sparkle.
TIME STAMPED SHOW NOTES
1:05 What is branding?
2:10 Let’s talk about brand identity...
3:15 Breaking down what makes up a brand voice.
4:50 Why is branding important for your business?
5:55 Building trust with branding to boost sales.
8:25 How to increase the perceived value of your products or services with branding.
10:00 How to get your branding in place.
11:20 When to hire a pro.
12:10 Brand style guides.
14:20 How to use your branding.
15:15 Tips for nailing your branding.
If you enjoyed this episode, please leave us a short review. Thanks for your support!
LET’S CONNECT
Follow us on social media @yoursparklybrand
Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
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