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What is a Branded Hashtag and Why You Need One for Your Business
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Marketeers Mastermind Podcast
Season 02 Episode 08
What is a Branded Hashtag and Why You Need One for Your Business
While many companies who are on social media understand they have to use hashtags, many businesses don’t understand how to use or how to make a branded hashtag for their business. Learn how to find the best branded hashtag for your business, platform, or event and how you can utilize your branded hashtags across multiple platforms for your ideal avatar to find you online.
What is a Branded Hashtag?
A branded hashtag is a hashtag you create that is an identifier of you or your business, or your “stamp”, across your content on social media. Followers who follow or interact with your hashtag will see your content in their social media feed and can easily be directed to other posts with the same hashtag.
Do You Know How to Use Branded Hashtags?
Branded hashtags are a great way for your followers to find you across all your social media platforms. Most social media platforms offer a hashtag feature, like Instagram, Facebook, Twitter, LinkedIn, and others, that can make your content part of a complete brand. A branded hashtag can be an incredibly effective tool for you, your brand, or your business.
Choose a Branded Hashtag That Fits Your Brand
Make sure to pick a branded hashtag that represents your brand, and choose a hashtag that is unique to you, your brand, or your business. Your hashtag should make your company culture, event, or product clear and accessible to those using your hashtag or seeking a business/product like yours. Many other entities use branded hashtags, so it is important to make sure your branded hashtag is specific and easy to find, while also offering something different than any competition.
Your branded hashtag is your personal or professional stamp. Use your branded hashtag on all social media platforms, your blog, and your website. This will ease the process of finding your platforms and content for any clientele and other potential clients.
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