How to Build the Most Effective Hashtag Lists for Your Brand

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Marketeers Mastermind Podcast

Season 02 Episode 07

How to Build the Most Effective Hashtag Lists for Your Brand

While many companies who are on social media understand they have to use hashtags, many businesses aren’t using the correct hashtags for their brand. Today, I’m joined by Marketeers Katie Carodine of Katie Carodine Photography and Eric Singer of Your Future in Franchises to explain the best practices on how to use hashtags which will draw people to your brand on social media.

What is a Hashtag?

The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.

Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.

How Do I Create Hashtags?

The 411 on hashtags:

• Start with # and your keyword.
• Don’t use spaces, punctuation or other symbols.
• Hashtagged content can only be seen on public accounts by others.
• Make sure your hashtags are short and easy to remember.
• Use hashtags that describe your content
• Don’t stuff unrelated hashtags into your content because they are popular or trending if they are not related to your content
• Don’t use hashtags in your storyline. Put them under your story with three to six spaces between your story and your hashtag family.

How to Use Hashtags

The best time to use hashtags on your website is when you intend to share your blog content on social media platforms as posts. Also, they can be helpful if you want them to be searched on social media platforms.

Using them between 5,000 and 10,000 times is recommended to achieve greater visibility. However, remember that using already popular hashtags with a large following will only make it harder to find you on the platform.

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