What’s the Difference Between Hashtags and Keywords?

Your Writing Coach

Many of my clients don’t have an understanding of the difference between hashtags and keywords. To understand how to use these effectively in marketing and get the most exposure when using hashtags on social media and keywords in your content, you need to learn the use case for keywords and hashtags, in addition with how and when to use each of them in your digital marketing.

What is a Hashtag?

The pound symbol is known as a hashtag in the social media world. In the old-school terminology, hashtags were used to denote numbers. A hashtag is a symbol that represents a tagged category and is used to facilitate more effective search results.

Chris Messina introduced Hashtags in the summer of 2007, a web marketing specialist. He suggested that Twitter start using the pound symbol to group related Tweets together. From here, other social media platforms adopted the practice, and today, you can find a myriad of hashtags in the world of social media.

What is a Keyword?

A keyword is a word or phrase that relates to a specific topic. For example, "best business strategies" is considered a keyword. Anyone who enters these keywords into search engines will receive millions of results (SERP).

The keyword you use should be frequently searched for on search engines and has a high number of monthly searches. While hashtags are mainly used in social media, keywords are used by search engines.

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