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What is an email campaign?
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Your Writing Coach Podcast
Season 02 Episode 15
What is an email campaign?
Do you have your social media setup and posting on a regular basis? What about your email campaign? While many business owners see social as a great place to sell, where the gold is in selling is having an excellent email campaign.
What is an email campaign?
An email campaign is a marketing campaign that is setup through your email. You can plan and schedule out your email campaigns so you don’t have to write and send them at the time you’re creating your emails. Although email campaigns are the best use of your time and marketing money, not many people utilize the power of email campaigns.
What can you write about in your emails?
Let’s start by finding your email topic. It’s always a good idea to narrow it down to one topic to start; it’s even better when that topic is the one you have the most expertise in, the one you find the easiest to write about. Write your emails out on a document that sticks around, like a Word document or Google document, as opposed to in the email composer. This helps you stay consistent.
How often should I send emails?
Consistency is key. Your timing must be precise and intentional. Batch out your content by picking a time and day each month to work on new email content and graphics. Your email campaign should be completed and scheduled ahead of time, so your work is where you want it to be. Your recipients will be able to tell when you’re scrambling.
Finally, check on your aesthetics. You’ll want to include graphics that appeal to your reader. I often use Canva for this. Your email should make them want to visit your website and/or blog. Make sure you include a way to direct your reader back to your website.
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