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What is an email drip campaign?
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Do you have your social media setup and posting on a regular basis? What about your email campaign? While many business owners see social as a great place to sell, where the gold is in selling is having an excellent email campaign. In addition to having a broadcast campaign, an email drip campaign is the most effective way to automate your email marketing and grow your email list.
What is an email drip campaign?
An email drip campaign is a marketing campaign that is setup through your email. You set up and schedule out your email drip campaigns to send them automatically every few days to people who subscribe to your lead magnet or landing page. Although email campaigns are the best use of your time and marketing money, not many people utilize the power of email campaigns.
Why are email drip campaigns important?
Email drip campaigns are important because they allow you to connect with customers for longer amounts of time. Because your drip campaign is automated, you're able to keep an important connection with your clients while being able to focus on other business tasks. With your campaign, you will catch the interest of leads and potential clients while passively selling your products and services.
An email drip campaign and an email broadcast are different entities. Email broadcasts are messages that are sent to your entire audience at the same time and are usually one-off emails. Your email drip campaign is automatic and accounts for special events that may only apply to a few readers, like birthdays and anniversaries. Your drip campaign emails are also sequenced, meaning they go out in a specific order.
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