Master the strategies you need to develop a high performing business. Hear from the most successful business leaders in conversation with Simon Lader, Co-Founder of global Executive Search firm Salisi Human Capital, and podcast consulting firm Viva Podcasts. Hear from business growth experts in sales, marketing, investment, hiring, HR, product design and much much more. I'm Simon Lader. Welcome to The Conference Room.
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Ep. 149 - Summer Special ! Looking back to one of the best advices in Sales, Marketing & Leadership from The Conference Room
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Join your host Simon Lader Looking back to one of the best advices in Sales, Marketing & Leadership from The Conference Room Podcast Whitney Alexandra Discusses the steps to move from being Anonymously to a Business Leader (Ep.136) Rick Olesek Describes the key things he looks for to determine if an organization is investor ready (Ep.138) Nicole Ze…
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Ep. 148 - Garage Band or Symphony: How HR Can Help Your Company Culture
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In this week's episode of The Conference Room, host Simon Lader sits down with Lisa Novak, founder of LMNHR, a fractional HR leadership and advisory firm. With over 20 years of experience in HR and operations, Lisa shares her journey from a military family background to becoming a key player in HR for high-growth tech companies. She dives into the …
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Ep. 147 - Selling and Scaling through Storytellling
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In this week's episode of The Conference Room, host Simon Lader sits down with Marc Holden, an expert in customer relationship management, direct sales, sales leadership, and market development. Marc shares his journey from being a commercial fisherman in Alaska to becoming the VP of Sales for North America at Cyber SixGill. He discusses the valuab…
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Ep. 146 - Sober in Cyber - Scaling a Mission Based Non Profit
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In this week's episode of The Conference Room, host Simon Lader sits down with Jennifer VanAntwerp, founder of Sober in Cyber. With 20 years of experience in marketing and leadership, Jennifer VanAntwerp shares her journey from her accidental start in the automotive industry to creating a nonprofit that offers sobriety-focused resources and network…
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Ep. 145 - Startup to Seed: The Story of an Early Stage Founder
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In this week's episode of The Conference Room, host Simon Lader sits down with Daniel Shechter, Co-founder and CEO of Miggo Security, to share his journey from serving in the Israeli Defense Forces to becoming a cybersecurity entrepreneur. Daniel delves into his experiences in the IDF's intelligence units, his time at McKinsey, and the inception of…
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Ep. 144 - How Gamification Can Help Your Employees Protect Your Business
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In this week's episode of The Conference Room, host Simon Lader sits down with Scott Wright, a global leader in security awareness and gamification. Scott Wright shares his journey from software development to cybersecurity, and how he pioneered innovative security awareness initiatives like the Honey Stick Project. Learn how gamification can trans…
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Ep. 143 - The Role of Venture Capital in the Cybersecurity Sector
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In this week's episode of The Conference Room, host Simon Lader sits down with Justin Somaini, a veteran in the cybersecurity industry and a partner at Wild Ventures. Justin Somaini shares his journey from military bases in Germany to becoming a career CSO and advisor to early-stage cyber vendors. He delves into the intricacies of cybersecurity, th…
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Ep. 142 - From Finding the "God Particle" to Establishing a Cyber Vendor
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In this week's episode of The Conference Room, host Simon Lader sits down with David Primor, the founder and CEO of the cybersecurity vendor Xynomic. David shares his incredible journey from serving in the IDF's 8200 unit to earning a Ph.D. at CERN, where he contributed to the discovery of the Higgs boson. They discuss his transition into the corpo…
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Ep. 141 - Scale to Exit - A Story from the Other Side of Success
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In this week's episode of The Conference Room, host Simon Lader sits down with Alon Arvatz, former co-founder of Insights, a cybersecurity vendor acquired by Rapid7 for $350 million. Alon shares his journey from childhood inspiration through his father's tech career to becoming a successful entrepreneur and investor in Israeli cybersecurity startup…
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Ep. 140 - Mission Simple: Make a Difference!
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In this week's episode of The Conference Room, host Simon Lader sits down with Saket Jain, the founder and CEO of Impact Wealth Builders, an alternative real estate investment firm. Saket shares his incredible journey from growing up in India, to building a successful real estate firm in the U.S., to finding his true purpose through philanthropy. T…
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Ep. 139 - How to Create a Repeatable Process to Market Your Business
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In this week's episode of The Conference Room, host Simon Lader sits down with Nicole Zeno, an award-winning marketing expert, podcaster, and entrepreneur. Nicole shares her journey from directing music videos to founding Clever Cow Media, along with the insights she has gained over her 15-year career. The discussion delves into the critical aspect…
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Ep. 138 - How To Raise Money and Work with Venture Capitalists
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In this week's episode of The Conference Room, host Simon Lader sits down with Rick Olesek, A cybersecurity expert and current head of portfolio go-to-market at Gula Tech Adventures. Rick shares his journey from a network security analyst at the NSA to his current role, offering listeners a deep dive into his strategies for building successful go-t…
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Ep. 137 - Wealth, Work and Legacy - the Entreprenuer Trifecta
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In this week's episode of The Conference Room, host Simon Lader sits down with Tabatha Thorell, a dynamic entrepreneur, real estate investor, bestselling author, and life coach from rural Nebraska. Tabatha shares her inspiring journey from being a fitness coach to becoming a multifaceted businesswoman. She dives into her passion for helping others …
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Ep. 136 - Propel Your Business by being Fabulous!
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In this week's episode of The Conference Room, host Simon Lader sits down with Whitney Alexandra, a renowned performance coach, to delve into the challenges and solutions for entrepreneurs and business leaders. Whitney shares her insights on overcoming public speaking fears, reigniting passion in business, avoiding burnout, and positioning oneself …
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Ep. 135 - Exponential Growth Through a Customer First Philosophy
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In this week's episode of The Conference Room, host Simon Lader sits down with Colby DeRodeff, cybersecurity leader, investor, and entrepreneur. Colby shares his journey from the dot-com era to co-founding Abstract Security and discusses the challenges and lessons learned in the cybersecurity industry. 00:30 - 02:11 - Colby DeRodeff Background 02:1…
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In this week's episode of The Conference Room, host Simon Lader sits down with Pascal Weinberger, co-founder and CEO of Bardeen.ai, discusses the journey of founding a startup in the AI space and emphasizes the importance of trust, innovation, and critical thinking in building a successful team. Key topics include hiring strategies, prioritizing sp…
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Ep. 133 - Three Little Words: Cashflow, Cashflow, Cashflow
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In this week's episode of The Conference Room, host Simon Lader sits down with George Csahiouni, President of Swoop Business Solutions, to delve into his extensive experience in the fintech industry and his journey from a high-level executive to starting his own successful ventures. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE 01:46 - 06:04 - Starting Ou…
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Ep. 132 - "Coaching Your Way to Business and Personal Growth" with Daphna Horowitz
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In this week's episode of The Conference Room, host Simon Lader sits down with Daphna Horowitz, International Coaching Federation certified Master Certified Coach and trusted advisor, to delve into the journey from being a top performer to becoming an extraordinary leader. Daphna shares insights from her own career trajectory, highlighting the cruc…
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Ep. 131 - Scaling a Startup That's Not a Startup! with Peter Prizio
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In this week's episode of The Conference Room, host Simon Lader sits down with Peter Prizio, CEO of SnapAttack, a cybersecurity vendor, to explore the journey of building a startup in the cybersecurity industry and the importance of proactive security measures. KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Peter Prizio Background (01:22 - 02:17) Peter sha…
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Ep. 130 - The Best of The Conference Room 2023
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Join your host Simon Lader as he looks back on some of the highlights of 2023: Tom Reilly discusses what makes a great CEO with Colin Powell (Ep. 107) Matthew Andriani explains how and why he transformed his services company into a software vendor (Ep. 126) Kev Eley highlights the differences between building a business in the US and in Europe (Ep.…
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Ep. 129 - "Product Market Fit, Trust and Transparency: The Building Blocks of a Successful Startup" - with Chen Burshan
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42:23
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In this week's episode of The Conference Room, we welcome Skyhawk Security's CEO, Chen Burshan, as we explore the intricate dynamics of product market fit, transparency and relationship-building in the early stages of a company's life. Trust is not just a cornerstone for startups in gaining support and navigating challenges, but also a critical fac…
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Ep. 128 - "How To Use WhatsApp Groups to Build Your Business" with Marc Jarrett
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In this week's episode of The Conference Room, we welcome Marc Jarrett, a master of virtual networking and the innovator behind the successful WhatsApp-based global networking initiative, Virtual Power Networking. Marc discusses his strategies for connecting people across diverse industries, shares insights on building meaningful business relations…
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Ep. 127 - "The CEO's Journey: From Control Freak to Proactive Growth and Scalability" with Lauren Goldstein
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In this week's episode of The Conference Room, we welcome Lauren Goldstein, a seasoned business consultant and trusted advisor to Fortune 500 companies including Apple, Nike, and AT&T and to a variety of fast growing early stage companies. Join us as we dive into the challenges faced by business leaders, and hear Lauren's insights into effective te…
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Ep. 126 - "How I Built A Business That Stops DDoS Attacks From Crippling Your Company" with Matthew Andriani
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In this week's episode of The Conference Room, we welcome Matthew Andriani, CEO of Mazebolt Technologies, as we delve deep into the world of cybersecurity, particularly focusing on the evolution and mitigation of DDoS attacks. Matthew talks us through the inception, growth, and effectiveness of Radar, Mazebolt's pioneering DDoS defense solution, th…
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In the early hours of Saturday 7th October, Israel was savagely attacked by the terrorist group Hamas. Innocent civilians were murdered in cold blood, men women and children were kidnapped, their bodies desecrated and paraded through the streets. The Conference Room stands firmly by the people and the State of Israel. To show solidarity with our Is…
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Ep. 124 - “How To Build Your Online Audience Without Spending a Dime!” with Melissa Mitchell
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In this week's episode of The Conference Room, we welcome Melissa Mitchell as we discuss her journey from a flight attendant to becoming the CEO of Abundant Life Studio, the nuances of organic marketing, and the challenges and advantages it presents in the ever-evolving digital landscape.KEY TAKEAWAYS FROM THIS WEEK'S EPISODE Course Creation and Re…
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Ep. 123 - "How to Build Long Term Wealth" with Sugey Piedra
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In this week's episode of The Conference Room, we welcome Sugey Piedra as we discuss holistic financial planning for service-based business owners and the importance of understanding taxes for long-term wealth creation. KEY TAKEAWAYS FROM THIS EPISODE 00:04:23: Sugey shares the mission and offerings of her tax planning advisory firm, Prominence Bus…
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Ep. 122 - "Building a Business Across Europe", with Kev Eley
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In this week's episode of "The Conference Room," we welcome LogRhythm's VP EMEA, Kev Eley, an industry veteran with nearly thirty years of experience in growing technology businesses across EMEA. Join us as we dive into a conversation about the challenges and intricacies of launching and growing technology businesses in Europe, including the impact…
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Ep. 121 - "How to Create a Product That Sells!" with Baber Amin
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In this week's episode, we welcome Baber Amin, a seasoned expert in product development and achieving that elusive product/market fit. Join us as we explore the world of innovation through Baber's experienced lens. We delve into the intricacies of product development and the strategic aspects of product planning and the transformative potential of …
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Ep. 120 - "How Effective Sales Engineering Can Scale Your Business!" with Sean Blenkhorn
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In this week's episode of The Conference Room we welcome Sean Blenkhorn, the Vice President of Worldwide Sales Engineering at Axonius, a leading cybersecurity vendor. With over two decades of experience in diverse organizations like Symantec, Canadian Bank CIBC, and eSentire, Sean is one of the authorities of Sales Engineering in the cybersecurity …
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Ep. 119 - How to Scale your Social Media and Generate Leads from it, with Julz Vitality
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In this week's episode of The Conference Room, we're thrilled to welcome Julz Vitality, a seasoned podcast host, summit host, speaker, and the CEO of Positive Impact. Join us as we delve into a thought-provoking discussion on enhancing online presence, social media strategies, and achieving business success with practical insights from Julz's exper…
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Ep. 118 - From Problem to Product - How to Scale an Enterprise Technology Vendor, with Carsten Willems
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48:10
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In today's episode, we focus on turning a problem into a technical product company, featuring a true industry luminary, Carsten Willems. As the Co-founder and CEO of threat analysis and detection vendor VMRay, Carsten has traversed a remarkable journey from his early hacking curiosity to pioneering VMRay into a cybersecurity powerhouse. KEY TAKEAWA…
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Ep. 117 - Startups, Acquisitions and 100X'ing Revenue, with Ian L. Paterson
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Embark on a journey into the realm of tech entrepreneurship with Ian L. Paterson, a serial visionary in the technology landscape. From pioneering ventures in events to his pivotal role at Terapeak, later acquired by eBay, Ian's trajectory embodies innovation and tenacity. Explore his path as he founded and guided Exapic, a transformative data analy…
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Ep. 116. Startup to Scale to Exit: A Sales Leader's Blueprint for Success, with Brandon Conley
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How does a sales leader drive consistent growth and navigate through the challenges of the ever-changing tech industry, including mergers and acquisitions? Join us as Brandon Conley , Chief Revenue Officer of AppOmni, shares his invaluable insights gained from a glittering 25+ year career into sales strategies, adapting to market dynamics, and succ…
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Ep. 115 - Sales Copy Unleashed: How to Make your Sales Pages...Sell! with Taylor Fischer
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Join us for an electrifying episode of The Conference Room featuring the brilliant Taylor Fischer, a seasoned sales page copywriter and strategist. With real-life success stories and invaluable insights, she reveals the secrets behind crafting high-performing sales copy that drives remarkable results. Don't miss this opportunity to learn from Taylo…
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Ep. 114 - Curiosity as a Catalyst: Cracking the Code to Sales Leadership with Jeff Fleischer
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43:53
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In this week's episode, we welcome Jeff Fleischer, the Global Head of Sales at Team Cymru, as he unveils the secrets of curiosity-driven success and exceptional leadership in the world of cybersecurity. KEY TAKEAWAYS FROM THIS EPISODE Embrace a CEO Mindset: Take Ownership of Success As a sales leader, think like a CEO and take full responsibility f…
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Ep. 113: "Vertical Videos and TikTok Triumphs: A Digital Marketing Roadmap to Success" with Austin Armstrong
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In this podcast episode, dive into the world of digital marketing with Austin Armstrong, a renowned social media expert, CEO of SocialityPro, creator of Syllaby, and host of the popular TikTok podcast BusinessTok. Discover the secrets behind his extraordinary success as he shares his journey from being a lifelong digital marketer to becoming the CE…
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Welcome to The Conference Room with Simon Lader. Its an intermission this week, but we'll be back next week with an incredible episode... Listen to the trailer to hear more!
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Ep 111 - "From Startup to Sensation: Axonius's Marketing Secrets to Hypergrowth Success" - with Nathan Burke
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37:05
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In this week's episode we explore the exceptional journey of marketing visionary Nathan Burke, Chief Marketing Officer of Axonius and discover how his unrivaled expertise is transforming the cybersecurity landscape. Join us as we delve into his remarkable contributions, shaping the future of digital security. Key Takeaways From This Episode The imp…
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Ep 110 - "Scaling Revenues in a Hypergrowth Cybersecurity Startup" with Robert Freeman
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39:19
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In this week's episode we welcome cybersecurity sales leader Robert Freeman as we talk about sales, revenue growth and leadership in a hypergrowth cybersecurity startup. KEY TAKEAWAYS FROM THIS EPISODE Effective leadership involves uniting and motivating individuals towards a shared goal, understanding their motivations, and fostering good communic…
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Ep. 109 - "Turning Great Sales Performers Into Sales Leaders" with Anshul Kaushik
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41:34
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Join us in this insightful episode as we welcome Anshul Kaushik, VP Sales of cybersecurity vendor Axio and a distinguished software sales leader, to delve into his strategies for driving sales, effective management, and exceptional leadership in hypergrowth companies. Discover the key elements that differentiate successful sales leaders from the re…
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Ep. 108 - Growing Your Business on TV, with Dr. Letitia Wright
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This week we welcome back friend of the podcast, Dr. Letitia Wright, as she shares her story and winning strategies that will skyrocket your brand by using the power of television. Key Takeaways from this episode How content creators can make money from their own TV channel Setting up your own digital TV channel is easier than you think Key mistake…
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Ep. 107 - "Starting, Scaling, Exiting - the Story of the Serial CEO" with Tom Reilly
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39:02
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In this episode we welcome serial investor, CEO and board member Tom Reilly who shares his insight into business growth, leadership and the role of a CEO. KEY TAKEAWAYS FROM THIS EPISODE What is the role of a CEO? The Three Essential Ingredients to Scaling a Business How to lead leaders The Story of a Ten Figure Exit THIS WEEK'S GUEST Tom Reilly ha…
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Ep. 106 - Building a Tech Startup From the Ground Up with Laura Bell Main
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In this week's episode we welcome Laura Bell Main, CEO of application security vendor SafeStack to discuss her experience of being a company founder, pivoting from services to software and building her initial team. KEY TAKEAWAYS FROM THIS EPISODE Pivoting from services to software - the why and the how How to find your key initial hires How to hir…
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Ep. 105 - Get Yourself Noticed! The Guerilla Secrets of PR that the Global Agencies Don't Want You To Know! with Brooke Young
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This week we welcome international PR, publicity and branding consultant Brooke Young as she shares her story and winning strategies that will skyrocket your brand through the power of PR. Key takeaways from this episode PR - what it is and why you need it Good PR - how its done - and how not to spend a fortune on it Bad PR - yes, it really exsits …
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Ep. 104 - Leadership, Problem Solving and Innovation - the Scaling Secrets of the CEO with Yochai Corem
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In this week's episode we welcome Yochai Corem, CEO of hyperscaling cybersecurity intelligence vendor Cyberint who shares his story, his strategy for leadership, company growth and the role of a CEO in a rapidly scaling company. KEY TAKEAWAYS FROM THIS EPISODE: How to manage without authority The importance of trusting your team Managing people who…
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Ep. 103 - Sales Leadership from Inside a Hypergrowth Software Vendor with Uri Levy
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In this week's episode we welcome Uri Levy, the global head of sales of cybersecurity hypergrowth vendor XM Cyber who shares his story, his strategy for scaling revenue around the world and his tips for managing sales teams - and sales leaders.KEY TAKEAWAYS FROM THIS EPISODE: What makes a successful sales leader: understand your data, empower your …
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Ep. 102 - Crowdfunding: What it is, Why it Could Be Right For Your Business, and How to Do It Successfully - with Dr. Letita Wright
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In this week's episode we welcome the Queen of Crowdfunding, Dr. Letita Wright who shares her story and drops some incredible value, advice and strategies for successful crowdfunding rounds. KEY TAKEAWAYS FROM THIS EPISODE: What is crowdfunding and why it could be the best way for your business to raise money The steps to take for a successful crow…
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Ep. 101 - The Startup Guide to Raising Money, Venture Capital, and Finding the Right Investors with Bob Ackerman
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48:20
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In this week's episode we welcome “CyberSecurity’s Money Man”, Bob Ackerman who shares his story, his strategy for business growth, scaling and his tips for raising investment funds for your startup. KEY TAKEAWAYS FROM THIS EPISODE: What makes a successful startup CEO. What to look for in a board member and investor. The relationship between a star…
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100th Special: Simon under the spotlight - Get a peak behind the scenes of The Conference Room & Viva Podcasts
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THIS WEEK'S GUESTSimon Lader helps business owners and podcasters make money from podcasting. If you are a business owner looking for high-quality leads or sales, or a podcaster looking to grow your audience and your earnings, Simon, and his company Viva Podcasts, can help you. He grew his own podcast "The Conference Room" from zero to the top 0.5%…
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