SDR: A Broken System ft Tyler Cole

The Lowly SDR Podcast

Job security is at a premium right now and growing in an SDR role has never been easy even before a pandemic. Today, we bring on Tyler Cole, senior AE, to shine light on one of the biggest problems in modern sales organizations, the broken SDR system, and how the SDRDefenders are giving a voice to entry level sales employees through their platform.
Special thanks to Waxie for providing us the intro music! Go follow and support him on Instagram @_waxie

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Chapters

1. Intro (00:00:00)

2. The SDR system is broken (00:02:30)

3. Volume Based Metrics (00:03:20)

4. Creativity versus Output (00:07:15)

5. AE Job Security Versus SDR Job Security (00:11:40)

6. Broken Comp structure for SDRs (00:13:55)

7. Broken Habits (Quality of Meetings) (00:17:25)

8. Broken Thought Process (00:19:51)

9. Industry Shifting Expectations Stagnant (00:25:50)

10. Transition to Part 2 (Data Surrounding Success After Promotion) (00:26:40)

11. Fail Rate for SDRs Promoted to AE Role (00:27:45)

12. Lack of AE Tool Set in SDR Development (00:31:50)