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A Bet On Blends - Better Meat Co.

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Manage episode 270887062 series 2439975
Content provided by Food Meets Climate Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Meets Climate Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the vegan community, we have a goal to alleviate the suffering and exploitation of billions of animals worldwide. For a lot of us that means creating plant-based products that consumers can easily use to substitute for their usual, animal-based foods. And whilst that's our ideal, what if there was a way we could pick up the momentum by encouraging meat producers now, to use less meat? Enter Paul Shapiro, best-selling author of 'Clean Meat' and CEO of vegan-run company Better Meat Co. Doing something different, the startup focusses on creating plant proteins, that through blending, provide a hybridised alternative of both meat and plant, reducing the number of animals used by the industry. We got the chance to delve deeper and learn more about the story behind the business, as well as discussed some of the controversies around the idea. We also spoke about Paul's background in the nonprofit space, clean meat, and the reasons why it's a revolutionary technology that's here to stay.

  continue reading

50 episodes

Artwork
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Manage episode 270887062 series 2439975
Content provided by Food Meets Climate Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Food Meets Climate Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In the vegan community, we have a goal to alleviate the suffering and exploitation of billions of animals worldwide. For a lot of us that means creating plant-based products that consumers can easily use to substitute for their usual, animal-based foods. And whilst that's our ideal, what if there was a way we could pick up the momentum by encouraging meat producers now, to use less meat? Enter Paul Shapiro, best-selling author of 'Clean Meat' and CEO of vegan-run company Better Meat Co. Doing something different, the startup focusses on creating plant proteins, that through blending, provide a hybridised alternative of both meat and plant, reducing the number of animals used by the industry. We got the chance to delve deeper and learn more about the story behind the business, as well as discussed some of the controversies around the idea. We also spoke about Paul's background in the nonprofit space, clean meat, and the reasons why it's a revolutionary technology that's here to stay.

  continue reading

50 episodes

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