Insight: 5 Questions To Ask Your Website Visitors

The Ecommerce Insights Show

What if you could look over the shoulder of every visitor that encountered your website? What would you pay extra attention to? What questions would you ask? What unexpected observations might you encounter?

That's the scenario we placed ourselves in when we put together this 5-minute lesson on the most important questions you should be asking every shopper who comes to your site.

Finding the answers to these questions will:

1. Help you better understand the actual (not assumed) needs and motivators of your customers.
2. Identify areas where visitors are getting lost, confused, or annoyed.
3. Put together a plan for removing these points of friction, which will increase your conversion rate.

In this episode, Jon MacDonald, our CEO, shares all five of the questions you should be asking as well as the specific information you should be listening for and the specific steps you should take after the interview. Enjoy!

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