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Juliana Jackson - What have you missed when calculating your CLV? (#14)
Manage episode 283410903 series 2813225
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
Chapters
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
23 episodes
Manage episode 283410903 series 2813225
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
Chapters
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
23 episodes
All episodes
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