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Juliana Jackson - What have you missed when calculating your CLV? (#14)
Manage episode 283410903 series 2813225
Content provided by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
Chapters
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
23 episodes
Share
Manage episode 283410903 series 2813225
Content provided by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lior Barak and Michael Stiller, Lior Barak, and Michael Stiller or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
Chapters
1. Juliana Jackson - What have you missed when calculating your CLV? (#14) (00:00:00)
2. Making first-party data hot again (00:01:09)
3. What should a shopify owner know? (00:06:10)
23 episodes
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Similar to WHAT the Data?!
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Go offline with the Player FM app!
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