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Empowering Others with Design Thinking – Coreen Callister
Manage episode 284461471 series 2818835
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Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle.
- What Ledger8760 does and how large energy consumers trade that energy [0:26]
- How energy purchasing works, or one day might affect us as individuals [3:29]
- Deep diving and getting up to speed as a marketer in a new industry [4:43]
- Communicating with a designer about their work and process, and finding non-precious ways to visualize ideas [8:22]
- Writing in non-digital ways [11:25]
- How Coreen became a designer [13:56]
- Coreen’s experience working at IDEO [17:06]
- Foundational design elements that Coreen teaches her design students at the University of Washington [22:33]
- What it means to truly be helping a client [27:04]
- Quantifying your long-term impact on a client’s business [29:09]
- Coreen’s passion project, Repair Cycle. The need to change our relationship to our clothes and the waste we produce. [30:34]
Episode Transcript & Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
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