Consumerresearch Podcasts

Savitha Reddy Pathi is the Deputy Director of Climate Solutions, a nonprofit in Seattle that's focused on accelerating clean energy solutions to the climate crisis. In this episode, Savitha and Tim talk about: How Climate Solutions is helping fight the climate crisis How relationships with donors have changed due to COVID-19 What motivates people t…

When COVID-19 took hold in early 2020, the grocery industry found itself facing an unprecedented rate of change. Brands and retailers were suddenly forced to navigate near-constant shifts in customer behavior and consumer sentiment. As shoppers’ habits, preferences and norms continue to evolve even as the pandemic wanes, 84.51° has kept pace with o…

Hanson Hosein is a documentary filmmaker and storyteller. Currently, Hosein is Co-Founder of the University of Washington’s Communication Leadership graduate program, President of HRH Media Group, and a co-principal of MIRA!. In this episode Hanson and Tim speak about: How to set up a successful interview Hanson’s book, “Storyteller Uprising” Hanso…

The designer of the Progress Pride flag comes on Input Doc to talk about their creative process when creating the flag, what it was like to have their intellectual property go viral, and how they balance being creative with being a business owner. Daniel Quasar, a graphic designer and musician living in Portland, Oregon, designed the Progress Pride…

Some of the questions that get answered in this episode: What are Customer Data Platforms and how can one help drive relevant content? What is first-party data vs second-party data vs third-party data? How does BECU use its member's first-party data to create relevant content? Are there levels of privacy that a consumer should have regarding how ma…

Larry Asher is the Co-Director of the School of Visual Concepts here in Seattle, and the Creative Director of Worker Bees, a marketing communications firm niched in the healthcare industry. Finding success in the world of remote learning [1:10] What marketers want from agencies [9:18] The importance of niching (and why being a generalist will hurt …

SEO expert Kyle Freeman talks about how anyone can go from SEO novice to expert, how the future of SEO will be different, and what you need to do to stay on top of the changing landscape of search. The “move fast and break things” culture at Assurance [00:56] An SEO’s role within a company [3:11] Figuring out what questions people are asking when t…

Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer. Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28] Structures Knack has in place that help them to co…

Ryan Polich is a design director at Lucia Marquand, a design agency in Seattle that develops designs and produces books for museums and other cultural institutions. What Ryan does at Lucia Marquand [0:31] The process of designing a book [3:33] What a physical book can be [7:26] Solving your client’s problems [9:35] Favorite books Ryan has worked on…

Callister shares key aspects of her design process, as well as what it means to truly help a client. She also talks about her experience being a designer in the energy field and about her passion project, a clothing repair program called Repair Cycle. What Ledger8760 does and how large energy consumers trade that energy [0:26] How energy purchasing…

On this first episode of 2021, we welcome Barbara Connors, VP of Commercial Insights, to discuss the warm summer months ahead, and the consumer trends that CPGs can expect as we head into the second year of COVID-19 and the impact the vaccine roll out may have on consumers. Barbara walks us through the research the Commercial Insights team has comp…

Kyle Freeman is Head of SEO at Assurance. In this episode, Kyle and Tim review the three essential SEO tools for digital marketers in 2021. Keyword Research Tools - are designed to help SEO Managers find the keywords to target and create content around. Rank Tracking Tools - allow you to track your website’s ranking for your target keywords by show…

Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts. How Katie niched in marketing for the circus community [00:26] Explainer videos and where the need for them exists (or doesn't) [1:11] An overview of the circus world [3…

David Conrad spoke with Tim Yeadon about his journey as organizer of CreativeMornings Seattle, the new age of online storytelling, and how showing up within a community is the best way to gain an understanding of others perspectives. David Conrad is currently a Principal Design Manager at Microsoft. Formerly, he was chapter organizer of CreativeMor…

Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products. What it means to be a Principal UX Content Strategist at Zillow [1:05] Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13] Zillow’s busines…

Ryan Smith lives in Melbourne, Australia where he's an award-winning designer and owner of Freewheel Weekends, a digital experience agency specializing in accessibility. Ryan says countries around the world are losing billions of dollars in tourist revenue each year from people just like himself, those with reduced mobility. And it's simply a lack …

On this special Thanksgiving episode of The Uplow’d, we welcome guests Erika Penrose and Logan O’Neil to discuss the recent research completed by 84.51° on consumers’ perceptions about COVID-19. We’ll discuss how shoppers’ attitudes about the pandemic have evolved over time since the outbreak, and how brands can expect this to impact spending aroun…

Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel. Their mutual appreciation for the NBA When and why a brand should use influencers, or not Creating remote content during a pandemic Being in a high-risk group during COVID Working and being creative while battli…

Keron Williams is a UI/UX designer in Houston, Texas, and the agency owner of Gravitt8 Development, which offers design and development of mobile apps and websites. Keron’s background as a professional football player [00:37] His path from playing football to becoming a designer [1:49] Pluses and hindrances players take from their career as pro foo…

Gage Mitchell is Principal & Creative Director at Modern Species, a strategic branding and responsible design agency in Seattle. Gage and Tim talked about: What is responsible design and why it is important What power designers have to improve the world How to get your clients to choose sustainable options How to get the kind of work you are excite…

On this episode, guests Kelsey Crookes and Peter Johnson talk about the shift of grocery shopping from in-store to online. We’ll chat about the partnership between Kroger Precision Marketing and Microsoft PromoteIQ that is helping brands win business in today’s digital aisles. We also a shine a light on important holiday marketing trends in ecommer…

Melanie Richards is Chief Thought Partner and owner at Thought Catalyst, a market research firm in Johnson City, TN, where she's also an Assistant Professor of Media and Communication at East Tennessee State University. Other topics included: The pandemic’s effects on working parents, especially working mothers, along with how having kids stay home…

Jerry Johnson is the owner and principal consultant at Cascade Strategies, a market consulting and strategic planning firm based in Bellevue. Tim and Jerry talk about how Cascade Strategies applied advanced models, AI models, and linear models to the data they received leading up to the 2016 election. Jerry also spoke about how by using latent effe…

Today on The Uplow’d, we welcome Julie Emmett, Jessica Mahan and Eric Wolfe to discuss an in-store test conducted on behalf of the Plant Based Foods Association to uncover how Kroger shoppers are responding to plant-based meat products across the midwestern U.S. We’ll learn about the surprising results of this test, and what it means for the future…

Tim Yeadon chats with Kenna Smith (Business Director) and Kerry Franz (Creative Director) the co-founders of Wildforth Creative. Wildforth is a packaging and branding design agency here in Seattle. Kenna and Kerry are strategic thinkers, creative doers, dreamers, problem solvers, and relationship builders. In this episode Kerry, Kenna, and Tim talk…

Tim Yeadon chats with Finn McKenty, a marketing strategist and writer based in Kenmore. Finn is also a YouTuber known as The Punk Rock MBA. In only two years, he has amassed a following of nearly a quarter-million subscribers. In this episode, you will hear about what Finn does as a business coach along with what standard advice he would give to an…

Tim Yeadon and Erik Molano discuss the need for design and culture-centric spaces and how Photon Factory focuses on creating beautiful and flexible brand spaces. They also cover why Erik chose to run an agency, the value of working for and with a small company, a Marketing Agency’s biggest blind spot (hint: it has to do with marketing yourself). Er…

On this special edition of The Uplow’d, we welcome Data Scientist Tyler Uher to discuss the 84.51° data science development program. Tyler, who joined 84.51° in June 2019 via the program, tells us what drew him to choose a career with 84.51°, and what the recruiting process was like for him. Tyler has a BBA in Business Analytics from the University…

On this episode of The Uplow’d, we welcome 84.51° Data Scientist, Charles Hoffman, along with Dr. Robert Kahle and Gloria Roderick from the Riley Center for Livable Communities at the College of Charleston to talk about using modern science to fight hunger. We explore how geographic information systems (GIS) technology has been applied to map the a…

On this episode of The Uplow’d, our guests Amanda Jack, B.J. Schmidt and Greg Noble give us a behind-the-scenes look into what goes into store ordering, and how the recent introduction of a system called AutoMINs puts data behind each order placed to keep store shelves stocked. Amanda Jack is a Lead Solution Design Consultant for the 84.51° SCORe &…

Today on The Uplow’d, we welcome guests Halli Goddard (Advanced TV Product Lead, KPM) and Gauarv Shirole (Head of Measurement, Roku) to discuss the partnership between Kroger Precision Marketing and Roku. We discuss the new ways this partnership is able to connect CPGs to shoppers, while also closing the loop between ad spend and sales to make medi…

On today’s SPECIAL EDITION of The Uplow’d, we welcome guests Jennifer Kahnweiler, author of Creating Introvert-Friendly Workplaces, and 84.51° Director of Consulting, Ryan Showalter, to talk about ITOPiA. This associate resource group was created specifically to provide support and resources for 84.51°’s introverted employees. We’ll talk about the …

On this episode of The Uplow’d, we welcome Senior Researcher Natalie Wozniak to talk about her role on 84.51°’s Consumer Research Team and some of the qualitative research that they undertake. We’ll learn about how her work on the Foundational Research Pillar answers fundamental questions about our customers and supports the broader Consumer Resear…

This month’s episode of The Uplow’d is a special virtual edition. Our host Dan O’Keeffe welcomes 84.51°’s Jeanette Mumbeck and Grant Gilkerson to talk about Algorithm Fairness. We discuss the prevalence of algorithms in modern society, and how it’s actually possible for bias to enter into the results they produce. Jeanette and Grant explain the ste…

On this special edition of The Uplow’d, we celebrate International Women’s Day with 84.51° Diversity and Inclusion Manager, Terron Wilson. Terron brings us up to speed on all the efforts to maintain 84.51°’s culture of Diversity and Inclusion through programs that not only educate and create awareness, but affect real change. Besides being the righ…

In this episode of The Uplow’d, we sit down with Lead Data Scientist, Alex Gutman, to talk about how 84.51°’s Enterprise Data Science Academy is raising the data science IQ of 84.51° and Kroger. We’ll learn about Alex’s Fulbright grant to teach about technology in Kyrgyzstan, and talk about all the things that Artificial Intelligence can do (and mo…

In this episode of The Uplow’d, we welcome Director of Kroger Merchandising, DSD & Alcoholic Beverage, Mike Wessel. Mike gives us the low down on the 84.51° New Item Concept Screener (NICS) tool, and how it provides insight into how well a new product might resonate with customers before it ever hits the shelves. Mike Wessel works with Kroger Merch…

On this episode, we welcome Director of Data Science for Kroger Precision Marketing, Lauren Littlejohn, to discuss DS Innovation in PTCE. As a founder of KPM, Lauren shines light on all the ways 84.51° makes every interaction customers have with Kroger and its suppliers as relevant as possible. Lauren Littlejohn is a Director of Data Science at 84.…

On this edition of The Uplow’d, our host Dan O’Keeffe sits down with Lead Consultant - Product, Strategy and Innovation for 84.51°, Kate Cullen. We discuss the Kroger app, and all the ways it helps to personalize shoppers' customer experience, including in-store enhancements such as digital shelf edge communications. Kate Cullen is a Lead Consultan…

84.51° Data Scientist Greg Anderson joins us on this episode of The Uplow’d to discuss Spatial Analysis. We’ll learn about this cutting edge data science that helps Kroger plan new store locations, existing store remodels, and where an Ocado hub or spoke will perform best.

This month, Dan is joined by 84.51° Lead Consultant for Kroger Merchandising, Alex Trott, to discuss Kroger’s Natural and Organic brands. We’ll discover how Kroger selects the natural and organic brands for its stores, as well as what Kroger does differently to make these premium products more accessible to all customers. We’ll talk about the futur…

On this month’s episode of The Uplow’d, 84.51° Data Scientist and author of the widely-popular R package, Partial Dependence Plots (pdp), Brandon Greenwell, discusses Automated Machine Learning and the benefits that DataRobot and a number of open source tools are bringing to the table.

In this episode of the Uplow’d, Senior Data Scientist Ethan Swan provides insight into what it takes to keep 84.51°’s data science teams ahead of the curve. We’ll talk about the shift to open-source platforms, and how a community of programmers came together to replace the traditional customer support department. Read Ethan’s latest blog post here:…

In this episode, we chat with Director of Data Science, Brad Boehmke, about how 84.51° keeps its data scientists up-to-speed on the latest programming knowledge, why R and Python have such unusual names, and how interpretable machine learning may know us better than we know ourselves. To learn more about Data Science Training at 84.51°, visit http:…

On this episode of The Uplow’d, we welcome Director of Product Strategy & Innovation, Michael Schuh, and Director of Data Science, Adam Ward, to discuss 84.51°’s unique approach to data collection and analysis, and how we can connect brands and CPGs to customers in relevant ways.

In this inaugural episode, we sit down with Alison O'Keefe, Client Lead for Offsite Digital Media, to discuss how 84.51° transforms the traditional one-size-fits-all customer experience approach to customer experience to something much more personal. We’ll discuss why personalization is important to customers and a necessity to compete in today’s m…