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Great UX Writers Follow the Data - Melissa Antonelli
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Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products.
- What it means to be a Principal UX Content Strategist at Zillow [1:05]
- Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13]
- Zillow’s business model, how the company makes money [6:45]
- Key differences between the roles of a marketing copywriter, a UX copywriter, and a content strategist [7:49]
- The path Mel took to becoming a UX Content Strategist [13:26]
- What is exciting about UX writing [22:44]
- Advice for people who want to be a UX copywriter [25:10]
- The value of cross team critiques, and getting exposure to multiple projects as a UX copywriter [29:42]
- Advice for designers and product managers who are new to working with a content strategist [31:19]
- Creating new job titles as a marketing tool [34:24]
- Key takeaways from the UX writing class Mel taught at Seattle’s School of Visual Concepts [36:51]
- Defining voice and tone, and what’s the difference anyways [39:15]
- The future role of AI in the world of copywriters and content strategists, and how it may impact or change a marketer’s role [41:12]
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
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