Great UX Writers Follow the Data - Melissa Antonelli


Manage episode 279452251 series 2818835
By Tim Yeadon and Clyde Golden. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Melissa Antonelli is a Principal UX Content Strategist at Zillow, where she supports their Closing Services team and ITX team, and helps Zillow build new products.

  • What it means to be a Principal UX Content Strategist at Zillow [1:05]
  • Finding where improvements need to be made, and what metrics to watch in a customer journey [5:13]
  • Zillow’s business model, how the company makes money [6:45]
  • Key differences between the roles of a marketing copywriter, a UX copywriter, and a content strategist [7:49]
  • The path Mel took to becoming a UX Content Strategist [13:26]
  • What is exciting about UX writing [22:44]
  • Advice for people who want to be a UX copywriter [25:10]
  • The value of cross team critiques, and getting exposure to multiple projects as a UX copywriter [29:42]
  • Advice for designers and product managers who are new to working with a content strategist [31:19]
  • Creating new job titles as a marketing tool [34:24]
  • Key takeaways from the UX writing class Mel taught at Seattle’s School of Visual Concepts [36:51]
  • Defining voice and tone, and what’s the difference anyways [39:15]
  • The future role of AI in the world of copywriters and content strategists, and how it may impact or change a marketer’s role [41:12]

Episode Transcript & Mentions

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.

23 episodes