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Creating Relevant Content with First-Party Data - Brian Knollenberg
Manage episode 290339733 series 2818835
Content provided by Tim Yeadon and Clyde Golden. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Yeadon and Clyde Golden or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Some of the questions that get answered in this episode:
- What are Customer Data Platforms and how can one help drive relevant content?
- What is first-party data vs second-party data vs third-party data?
- How does BECU use its member's first-party data to create relevant content?
- Are there levels of privacy that a consumer should have regarding how marketers use first-party data?
- Are Credit Bureaus outdated?
- Is there a way to control the use of consumer data at this stage of the internet?
- When does it make sense to hire a creative agency versus keeping the marketing tasks in-house?
- How can a creative agency be most useful to a company’s marketing department?
- How can a creative agency quickly learn their client’s business?
- How can a creative agency appear credible to a client or potential client?
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
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