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Turning Your Passion Into A Professional Niche - Katie Betts
Manage episode 282005431 series 2818835
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Katie Betts is the founder and CEO of Shared Culture Concepts, a full-service marketing company in Portland, Oregon that specializes in the marketing of circus and performing arts.
- How Katie niched in marketing for the circus community [00:26]
- Explainer videos and where the need for them exists (or doesn't) [1:11]
- An overview of the circus world [3:00]
- What part of the circus community Shared Culture Concepts does marketing for [4:34]
- Building sustainable service packages [5:20]
- Charging for your work vs. doing things for free or cheap [7:21]
- Business mistakes Katie has made by doing things for free [8:09]
- How Katie named Shared Culture Concepts [11:07]
- Katie's path to becoming a marketer [12:42]
- How Katie became an aerialist [17:19]
- Merging a personal passion with your marketing agency [18:24]
- Katie's experience with the pandemic [20:07]
- Building and keeping a team [21:03]
- Finding your niche but remaining open [24:28]
- Marketing a marketing agency [26:13]
Episode Transcript and Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs. Visit https://clydegolden.com
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