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The Tenets of Socially Responsible Design - Gage Mitchell
Manage episode 276513862 series 2818835
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Gage Mitchell is Principal & Creative Director at Modern Species, a strategic branding and responsible design agency in Seattle.
Gage and Tim talked about:
- What is responsible design and why it is important
- What power designers have to improve the world
- How to get your clients to choose sustainable options
- How to get the kind of work you are excited to do
- Hiring a business consultant when you don’t have a business partner
- How Gage niched as working with sustainable products
- Businesses that do well by doing good vs. non profits
- Budgeting yearly giving of money, resources, and time
- B Corp Certification, B Lab
- Having goals beyond turning a profit
- Gentler marketing methods (the trapper method, marketing via facilitation, etc.)
- How to discuss social issues and current events with your team
Click Here for Episode Transcripts & Links
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey programs.
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