Why Diverse Agencies Outperform All Others - Catherine Bye and Mariah Lincoln


Manage episode 286843489 series 2818835
By Tim Yeadon and Clyde Golden. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer.

  • Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28]
  • Structures Knack has in place that help them to continue being “people first” as they grow their agency. [10:57]
  • Flexibility and working together from home [16:22]
  • Clyde Golden Advertisement [22:28]
  • Knack’s target clients and core competencies [22:55]
  • The program Mariah developed at Rational Interaction [26:07]
  • Five Steps to Future-Proofing your business [30:24]
    • One – Publicly acknowledging that the system is broken [34:21]
    • Two – Partnering with formally certified diverse suppliers [35:48]
    • Three – Exposing your diversity data [38:12]
    • Four – Demonstrating equitable pay and career growth opportunities for all employees [39:35]
    • Five – Having a belonging score, i.e. inclusivity and how you treat employees [43:38]
  • How a diverse team will improve your work [48:35]
  • How you can start future-proofing your business, even if you are a small and/or busy company [50:11]

Episode Transcript & Mentions:

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.

23 episodes