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Why Diverse Agencies Outperform All Others - Catherine Bye and Mariah Lincoln
Manage episode 286843489 series 2818835
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Catherine Bye and Mariah Lincoln are the co-founders of Knack collective and Knack co-working here in Seattle, Catherine Bye is Chief Executive Officer and Mariah Lincoln is Chief Operating Officer.
- Creating flexible and inclusive cultures, while still delivering exceptional work for clients [0:28]
- Structures Knack has in place that help them to continue being “people first” as they grow their agency. [10:57]
- Flexibility and working together from home [16:22]
- Clyde Golden Advertisement [22:28]
- Knack’s target clients and core competencies [22:55]
- The program Mariah developed at Rational Interaction [26:07]
- Five Steps to Future-Proofing your business [30:24]
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- One – Publicly acknowledging that the system is broken [34:21]
- Two – Partnering with formally certified diverse suppliers [35:48]
- Three – Exposing your diversity data [38:12]
- Four – Demonstrating equitable pay and career growth opportunities for all employees [39:35]
- Five – Having a belonging score, i.e. inclusivity and how you treat employees [43:38]
- How a diverse team will improve your work [48:35]
- How you can start future-proofing your business, even if you are a small and/or busy company [50:11]
Episode Transcript & Mentions:
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation via Customer Journey programs.
22 episodes
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