Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson

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Manage episode 278362473 series 2818835
By Tim Yeadon and Clyde Golden. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel.

  • Their mutual appreciation for the NBA
  • When and why a brand should use influencers, or not
  • Creating remote content during a pandemic
  • Being in a high-risk group during COVID
  • Working and being creative while battling cancer
  • Michael’s origin story
  • The need for technical training in the creative space
  • The importance of making audacious things and winning hearts in brand marketing
  • Respecting the power that creatives have over portrayals of people and products
  • Representation and diversity in the design world
  • Michael’s experience with race, and how the past year has changed his thinking
  • How his wedding ended up on the front page of Reddit

Episode Transcript

Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey program

23 episodes