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Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson
Manage episode 278362473 series 2818835
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Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel.
- Their mutual appreciation for the NBA
- When and why a brand should use influencers, or not
- Creating remote content during a pandemic
- Being in a high-risk group during COVID
- Working and being creative while battling cancer
- Michael’s origin story
- The need for technical training in the creative space
- The importance of making audacious things and winning hearts in brand marketing
- Respecting the power that creatives have over portrayals of people and products
- Representation and diversity in the design world
- Michael’s experience with race, and how the past year has changed his thinking
- How his wedding ended up on the front page of Reddit
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey program
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