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How Online Directories Can Get Your Care Operator More Enquiries

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Manage episode 284499000 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode of the Care Home PR And Marketing podcast features Debbie Harris, founder of Autumna, an online care and advice directory of care services for the elderly

In this episode we reveal:

  • Why online information on care homes has become critical for self-funding families, particularly in light of the power of Google search
  • How COVID has changed the way families choose care homes
  • How to provide information to communicate the personality of your home, and what differentiates your home from others
  • How some online directories rank care homes according to their marketing spend, whereas others rank according to location, service or price
  • Why more than 5% of self-funding families are looking for a care home on a bus route
  • Why many families search for homes on Saturday and Sundays, and even during the early hours of the morning
  • Why families have the ability to directly compare one care home against another in vastly more detail
  • Why Debbie encourages care providers to display their fees online
  • Why too many care operators either fail to respond to enquiries at all or are late in responding, particularly to weekend enquiries
  • Why if one resident is worth up to £250,000 in life-time revenue then it is worth getting coverage for enquiries during the weekend!
  • Debbie reveals the staggering statistic that people answering enquiries fail to record a name or telephone number 75% of the time. “You've just lost your enquiry” says Debbie.
  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 284499000 series 2422029
Content provided by adam james and Adam James. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by adam james and Adam James or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode of the Care Home PR And Marketing podcast features Debbie Harris, founder of Autumna, an online care and advice directory of care services for the elderly

In this episode we reveal:

  • Why online information on care homes has become critical for self-funding families, particularly in light of the power of Google search
  • How COVID has changed the way families choose care homes
  • How to provide information to communicate the personality of your home, and what differentiates your home from others
  • How some online directories rank care homes according to their marketing spend, whereas others rank according to location, service or price
  • Why more than 5% of self-funding families are looking for a care home on a bus route
  • Why many families search for homes on Saturday and Sundays, and even during the early hours of the morning
  • Why families have the ability to directly compare one care home against another in vastly more detail
  • Why Debbie encourages care providers to display their fees online
  • Why too many care operators either fail to respond to enquiries at all or are late in responding, particularly to weekend enquiries
  • Why if one resident is worth up to £250,000 in life-time revenue then it is worth getting coverage for enquiries during the weekend!
  • Debbie reveals the staggering statistic that people answering enquiries fail to record a name or telephone number 75% of the time. “You've just lost your enquiry” says Debbie.
  continue reading

40 episodes

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