This episode of the Care Home PR And Marketing Podcast features Stephen Forster, founder of the Care Social Network. Drawing from his background in care and recruitment, Stephen shares how to revolutionise care worker hiring for care homes. Stephen used to work as domiciliary care assistant in Huddersfield, and it was here that he advanced to HR ma…

This episode of the Care Home PR And Marketing podcast features Saskia Binns, a communications, brand and marketing consultant who serves on Championing Social Care’s organising committee. Saskia shares how, when starting a new care home or care provider, “it's important to understand your brand positioning, demographics, competitors, and determine…

This episode of the Care Home PR and Marketing Podcast discusses how care homes can become the preferred choice in their catchment areas through effective community engagement with Carl Roberts and David Martins. Carl is the Associate Sales and Marketing Director of Boutique Care Homes, a care provider with a focus on quality and innovation. With f…

This episode of the Care Home PR And Marketing Podcast podcast features Sam Lewis, editor of Care Home Professional. With a number of years experience in trade publications, Sam brings a wealth of knowledge on pitching stories and gaining recognition as an expert in the care sector. Having worked in various sectors, Sam has now found a home in the …

This episode of the Care CEO Success Stories podcast features Jason Hancock, founder of Hancock and Rowe which specialises in website user experinces. In the episode Jason discusses how he helped the Good Oaks Home Care franchise after it approached him asking for a “visual uplift“ to its website and a better digital experience for families looking…

This episode of the Care Home PR And Marketing podcast features Fiona Hales, managing director of CoolCare, an administration software provider covering “everything a care home needs to run efficiently and with profit” Fiona sets the vision for CoolCare and guides development while leading the team to create the best experience for customers. In th…

This episode of the Care Home PR And Marketing podcast features Paul Robinson, Director of Strategic Partnerships at Doctify, a real-time digital feedback system for health and social care providers. Doctify allows social care providers to collect high volumes of reviews and testimonials on a consistent basis – giving you greater insight into how p…

This episode of the Care Home PR And Marketing podcast features Mark Topps, regional business manager for reablement service Essex Cares. Mark has a long history of working in social care, starting as a support worker, then registered manager and regional manager. He’s worked for multiple private and charity organisations. In this episode, we discu…

This episode of the Care Home PR And Marketing podcast features Alfie Jones of Cahoot Marketing when we discuss everything you need to know about SEO for care operators and how you can improve your Google rankings. We discuss: What SEO is, and the basics of technical, on-site and off-site SEO for care operators. What the difference is between organ…

This episode of the Care Home PR And Marketing podcast features Marcus Wrinch of C4B Chat, a website live-chat service specialising in the care sector. He reveals how live chat enables prospective families looking for care to get answers to their questions quickly, easily and discreetly – and from real people! Live real-person chat functions also m…

This episode of the Care Home PR And Marketing podcast features Neil Russell, chairman of specialist neurological care provider PJ Care which employs more than 600 staff. Neil reveals how they use innovative PR and marketing campaigns to help become “inundated” with new care and nurse staff applicants. The episode includes: Why Neil decided PJ Care…

This episode of the Care Home PR And Marketing podcast features Facebook Ads specialist Michael Rodger of Springup PR where we discuss the case study of how one care operator received the CVs of 21 care worker applicants over a 2-month period using Facebook Ads combined with a PR strategy. It includes: The most effective ways to run Facebook ads fo…

This episode of the Care Home PR And Marketing podcast features Nimesh and Pritesh Patel of 2-home operator Prime Residential Care. They tell their story of how they purchased their first care home without previous experience in the sector, and ended up having the “toughest times” of their lives after a combination of bereavement and occupancy drop…

This episode of the Care Home PR And Marketing podcast features Wendy Westbury, Director of Sales and Marketing at Dormy Care Communities, which operates 4 homes. In this episode we reveal: What exactly call tracking is - and how does it work? Why care operators should embed call tracking software into their enquiry management system - and Wendy ex…

This episode of the Care Home PR and Marketing podcast features Anthony Rae of Montane Care, who will be revealing the essentials of selling your care operator, whether you’re a single home or a group of homes. In this episode we discuss: How to value and appraise your care home operator – and assess its saleability. It’s (roughly) 5x your adjusted…

This episode of the Care Home PR And Marketing podcast features Fiona Hale, Managing Director of CoolCare, a leading care home management software provider. In this episode we reveal: What role digital technology plays in managing care home enquiries How software can help improve occupancy, efficiency and digital record-keeping of enquiries Who wit…

This episode of the Care Home PR And Marketing podcast features Debbie Harris, founder of Autumna, an online care and advice directory of care services for the elderly In this episode we reveal: Why online information on care homes has become critical for self-funding families, particularly in light of the power of Google search How COVID has chang…

This episode of the Care Home PR And Marketing podcast features Derya Filiz, head of external communications at Anchor Hanover, which operates 114 care homes in the UK In this episode we reveal: How to promote your residential and nursing homes during a pandemic How to decide on which of your care stories are best to pitch to the media How to provi…

This episode of the Care Home PR And Marketing podcast features Joanne Balmer, CEO of the care home group Oakland Care which consists of four luxury care homes in the south east, with other homes in construction. In this episode we examine: The process from beginning to end in setting a new and clear mission statement, vision and values How to re-b…

This episode of the Care Home PR And Marketing podcast features Tobi Alli-Usman of Smooth Digital. In this episode we delve into: * What you must do when a family gets to your website or landing page via adverts such as Google pay per click - and you want families to take an action to convert them into a resident. * What your online landing page fr…

This episode features Simon Crowther of training and consultancy company Care Skilled. Simon also owned and sold 2 nursing homes. In this episode we delve into: How to best handle enquiries to your care and nursing homes, including who should answer the phone, how should the phone best be answered, and the key information enquiry-responders should …

This episode of the Care Home PR And Marketing podcast features York Woodford-Smith of Five On A Bike Video which has filmed more than 50 interviews with residents of care homes, and more than hundred interviews with care home staff. Particularly featuring video tours of homes, and case study/testimonial videos. In this episode we cover: What makes…

This episode of the Care Home PR And Marketing podcast, features Simon Parker, founding partner of SP&P which helps clients build high-performance teams, to deliver outstanding care and to grow their care home business. Simon also runs the Care Home Show Simon discusses: What we mean by culture for care operators. Why it’s important to recognize th…

Adam James of Springup PR discusses: How - During Covid-19 - Promoting Your Care Homes Via Positive Press Coverage Has (Surprisingly) Never Been So Vital This episode looks at: * Exactly what kind of positive news stories during the Corona virus period your homes can - and should be - securing * Why (surprisingly) there are more opportunities now t…

This episode, featuring Paul Ridout of Ridouts Professional Services, which provides legal services exclusively to companies providing care and social care services, features: Why the CQC inspection report is a critical part of the profile and marketing image of a care provider. Why, if you want to challenge a CQC report, you must act fast – within…

By Springup PR

By Springup PR

This episode, featuring Springup PR’s very own Danielle Booker, reveals the amazing story of how one care home Facebook post reached 14 million people, making it the most popular Facebook post ever for a care home. In all the post was shared 236,000 times and the care home’s Facebook page increased its followers from 200 to 8000. And all this happe…

Want to know what’s working RIGHT NOW for care providers using pay-per-click marketing? In this episode, featuring Tobi Alli Usman, you will discover: What is “intent marketing”, particularly Pay-Per-Click (PPC) marketing using Google and other search engines for care homes and care operators. Why, in all likelihood, you are under-utilising PPC mar…

Want to discover what a new care operator's sales and marketing manager did for the group's first three new homes? This episode, featuring Dormy Care's Wendy Westbury, discusses: How to think about re-branding your care operator, including a new website and its look and feel, and new logo The importance of consistency in branding and ensuring that …

Want to discover how your care home’s good news story can reach more than 8,000 local people on Facebook for just £37.50? Want to discover the most effective way to promote your care home’s quality of care on Facebook – and encourage engagement? This episode, featuring Springup PR’s Adam James, shows: How you re-model your news release used for loc…

Want to know how to use content marketing for your care homes in order to have a superior online presence to competitor homes? Want to get ranked number one on google for particular key word searches that prospective families might make when searching for a care home for their loved one? Want to know how PR can propel your care home content marketi…

Want to know how to grow a care group from 1 to 5 homes, with 60 beds or more in each? Want to know what you should be looking for when financing your growth to 10 homes or more for your care group Want to know how to promote the homes within your group to help with occupancy? This episodes features Harnoop Atkar, chief executive of Oakland Care, w…

Danielle Booker of Springup PR runs through the details of an Facebook "Accelerated Engagement" campaign for a care home which reached 25,000 local people within 7 days without one penny of advertisingBy Springup PR

Featuring Lisa Pettifer of Springup PR who explains all you need to know and do to get local journalists to write regular good news stories about your home in order to promote your home and help fill your beds faster.

Discover how one care home got creative via Facebook to reach 20,000 people organically. Discover how the home used Facebook 'accelerated engagement' to raise its profile among local audiences, and promote how it was a good place to work.By Adam James of Springup PR

How can a special event - with more than 100 people - at your care home boost its reputation? How do you get 100 people who have never been to your home to attend? How do you get busy professionals to turn up. Listen to this episode to find out.

Would you like to know how PR and Marketing techniques can help promote your home, get more enquiries and fill beds faster? This episode outlines why care homes must do PR and MarketingBy Adam James of Springup PR

Introduction to the Care Home PR and Marketing Masterclass Podcast. Explaining what the Care Home PR and Marketing Masterclass Podcast is, why it was set up, and what future episodes will featureBy Adam James of Springup PR