Understanding and Supporting your Creative Teams with Tony Baker of Stitch Fix

The E-commerce Content Creation Podcast

Summary

Tony Baker, Director of Product Imaging at Stitch Fix joins Daniel in this episode of The Ecommerce Content Creation Podcast. We discuss his short tenure with Stitch Fix before the COVID-19 Pandemic shut down most creative production in the United States, how he supported his teams through the uncertainty of the pandemic, and how he leverages lessons and tools from his time at Amazon, Nike, and Stitch Fix to understand his teams, who they are, and what drives them. Once the picture of his team begins to focus, you can begin finding and creating opportunity for your creative teams.

Key Takeaways

• Engage your teams one on one. You need to learn who they are, so you can support their passion.
• Data can help you understand and encourage your team, when collected and used well.
• Positioning your high volume production studio as a way to allow creatives to learn techniques can be a great way to balance asset needs with team growth.
• "Simple done well" is one of the hardest things to master.

Links & Resources

Tony Baker on LinkedIn: https://www.linkedin.com/in/tonybaker615/

Stitch Fix is launching a new studio in Atlanta Georgia. You can check out current job openings here: https://www.linkedin.com/company/stitch-fix/jobs/