Andrus Purde, Co-Founder and CEO of Outfunnel on: How to Build A Startup in a Mature Market

The European Startup Show

• [1:22] What is the pain that Outfunnel is trying to solve and who is your target market?
• [3:28] Can you tell me a little about your journey to starting Outfunnel?
• [4:30] How did you validate the problem you were solving?
• [8:03] How did you determine if the problem is a feature or something you can build a business around?
• [9:22] What are the challenges you’re facing in entering a mature market?
• [10:12] How did you get the first 500 customers?
• [15:51] From a sales perspective, what should founders do to help scale the pipeline and create a more scalable business?
• [18:53] What do you think are the key metrics to track for marketing and sales alignment?
• [25:13] How did you come up with pricing for Outfunnel?
• [26:11] How do you work with large platforms?

Links

Outfunnel

Book recommendation:

Alchemy by Rory Sutherland