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The Business of Cybersecurity
Manage episode 301305738 series 2883430
Content provided by IoTSSA and IoTSSA (Internet of Things Security Services Association). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IoTSSA and IoTSSA (Internet of Things Security Services Association) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing and Business Development has always been a challenge with selling IT Services. You have the expertise with a great service offering, however struggle breaking through and effectively growing your business. Pete Busam, Founder & President of Equilibrium Consulting has an excellent chat with Ryan on the business of cybersecurity. Pete delivers some solid advice and ideas to get your marketing plan engaged and effective. ‘Lead generation is not marketing’ states Pete….Leads are the result of a solid marketing plan.
100 episodes
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Manage episode 301305738 series 2883430
Content provided by IoTSSA and IoTSSA (Internet of Things Security Services Association). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IoTSSA and IoTSSA (Internet of Things Security Services Association) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing and Business Development has always been a challenge with selling IT Services. You have the expertise with a great service offering, however struggle breaking through and effectively growing your business. Pete Busam, Founder & President of Equilibrium Consulting has an excellent chat with Ryan on the business of cybersecurity. Pete delivers some solid advice and ideas to get your marketing plan engaged and effective. ‘Lead generation is not marketing’ states Pete….Leads are the result of a solid marketing plan.
100 episodes
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