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#9 How to create a better everyday - with Jesper Brodin
Manage episode 306696078 series 2935428
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Today on the Start Somewhere COP26 Climate Emergency Special, I get to speak to the visionary business leader, Jesper Brodin, President and CEO of Ingka Group, IKEA. IKEA is one of the world’s largest home furnishing retailers and owns and operates more than 400 stores in 32 markets.
Born and raised on the Swedish west coast, Jesper grew up with an appreciation for nature and the sea. It was while working as a regional Purchasing Manager for IKEA in Pakistan, he found his passion for creating ‘a better everyday’, both for people and the planet.
In this episode, we hear from Jesper about what IKEA is doing to encourage responsible production and consumption in the face of the climate crisis, why he believes equitable representation at the decision-making table is a no brainer and what consumers can do to Start Somewhere.
Top Tip: We’re all responsible for sharing the earth’s resources. We can all Start Somewhere and change our lifestyles and home. This way we collectively make a massive difference.
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