The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Yola Robert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yola Robert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How The 26 Year Heritage Skincare Brand Sparked a New Dialog with Gen Z with CMO of Paula’s Choice Erika Kussmann
Manage episode 311518957 series 3135459
Content provided by Yola Robert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yola Robert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Legacy brand, Paula's Choice, has had a resurgence with Gen-Z and millennials most known for their 2% BHA Exfoliant and Clinical Boosters. CMO, Erika Kussmann, joins Yola to discuss how the brand sparked a new dialogue with a demographic of consumers.
Paula’s Choice was founded in 1995 by internationally renowned beauty and skincare expert, Paula Begoun. Her commitment to customer advocacy and education is embedded in the brand’s DNA and is central to their Smart, Safe Beauty philosophy. Their state-of-the-art formulations are non-irritating, fragrance-free, never tested on animals and work exactly as claimed. In addition to the commitment to consumer advocacy and education, their emphasis on transparency has established Paula’s Choice as a leader in science-backed, effective, and environmentally friendly skincare. Known for its bestselling 2% BHA Liquid Exfoliant, Boosters, and Niacinamide treatments, the brand is loved by everyone from teenagers with acne to adults with anti-aging concerns.
Visit www.PaulasChoice.com to find your ideal skincare routine.
Join The ISAL NewsletterJoin ISAL Insiders here.
Connect with Yola: @yolarobert
Connect with the pod: @isuckatlifepodcast
106 episodes
Share
Manage episode 311518957 series 3135459
Content provided by Yola Robert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yola Robert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Legacy brand, Paula's Choice, has had a resurgence with Gen-Z and millennials most known for their 2% BHA Exfoliant and Clinical Boosters. CMO, Erika Kussmann, joins Yola to discuss how the brand sparked a new dialogue with a demographic of consumers.
Paula’s Choice was founded in 1995 by internationally renowned beauty and skincare expert, Paula Begoun. Her commitment to customer advocacy and education is embedded in the brand’s DNA and is central to their Smart, Safe Beauty philosophy. Their state-of-the-art formulations are non-irritating, fragrance-free, never tested on animals and work exactly as claimed. In addition to the commitment to consumer advocacy and education, their emphasis on transparency has established Paula’s Choice as a leader in science-backed, effective, and environmentally friendly skincare. Known for its bestselling 2% BHA Liquid Exfoliant, Boosters, and Niacinamide treatments, the brand is loved by everyone from teenagers with acne to adults with anti-aging concerns.
Visit www.PaulasChoice.com to find your ideal skincare routine.
Join The ISAL NewsletterJoin ISAL Insiders here.
Connect with Yola: @yolarobert
Connect with the pod: @isuckatlifepodcast
106 episodes
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Similar to Hacking It
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
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