))
How Metal Pay collected over 60,000 emails for the next version of their app!
Manage episode 312468358 series 3236063
Content provided by Josh Ledgard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Josh Ledgard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You'll learn how they leveraged an existing audience, built out a referral program, and rewarded people for telling their friends to dramatically lower the cost of their app launch.
Mass adoption requires simplicity. If you are going for a mass market like the payment app space you need a dead simple message with a value proposition that's easy to explain.
You need to overcome objections. With a financial product people are going to be skeptical. Doubly so if it's a space like crypto. They needed to explain how a users money would be safe.
Early access waitlists work. "Having an early access leaderboard/waitlist worked pretty fantastically to get people sharing and referring friends."
Beta testing is a reward. People who are enthusiastic influencers are also the same people who want to be a part of your team and give great feedback!
52 episodes
Share
