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171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham

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Manage episode 343095150 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are the leads weak or are you?

This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.

Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

195 episodes

Artwork
iconShare
 
Manage episode 343095150 series 2301296
Content provided by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sky Cassidy and Sky Cassidy (CEO) of MountainTop Data or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Are the leads weak or are you?

This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what really is a MQL.

Kerry Cunningham, has 25 years of experience in B2B demand generation and management spanning the gap between marketing and sales.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

195 episodes

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