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Why you can't outsource your relationship building.
Manage episode 347444896 series 3417575
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You wouldn't ask your mate to set up a Tinder account in your name, ask them to swipe for you and send them on the first six dates, would you?
Why then are a lot of professional sports clubs outsourcing their commercial activities?
Danny talks about what he has seen on the sports marketing industry and how outsourcing your sales process doesn't work.
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