Why you can't outsource your relationship building.
Manage episode 347444896 series 3417575
You wouldn't ask your mate to set up a Tinder account in your name, ask them to swipe for you and send them on the first six dates, would you?
Why then are a lot of professional sports clubs outsourcing their commercial activities?
Danny talks about what he has seen on the sports marketing industry and how outsourcing your sales process doesn't work.
21 episodes