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Kicking off 2023 with Shopify, cookies & ecom collabs
Manage episode 352591807 series 3413350
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This week, Ed and Tom dissect Shopify’s Commerce Trends 2023 report.
As usual, the guys take a behavioural science view, and they don’t pull any punches!
They talk about:
- How Shopify anticipates marketing will change over the next year, as CAC continue to skyrocket
- The impact of tougher privacy legislation (hello, £300+m fine for Meta from Ireland’s DPC)
- Shopify’s drive to help brands improve their marketing once they land on site – and why that’s too late
- Why Shopify’s “collaboration” idea probably won’t work
- What Brad Pitt and Angelina Jolie have to do with any of this
If you want to start thinking about how to replace third-party cookies at the top of the funnel – and how to look at data in a different way – have a listen!
Thank you for listening!
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