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Bob Moesta: Prototyping to learn & applying JTBD theory

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Manage episode 354688149 series 2631105
Content provided by Andrew Skotzko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Skotzko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.

Sign up here to get upcoming essays + episodes emailed to you.

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

LINKS & RESOURCES MENTIONED

Send episode feedback on Twitter @askotzko , or via email

Bob Moesta: The Rewired Group, LinkedIn, Twitter

Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast

RELATED EPISODES:

April Dunford: Find your power in the market through positioning

PEOPLE & ORGS:

W. Edwards Deming

Clayton Christensen

Genichi Taguchi

Willie Hobbs Moore

Tim Davis

Claire Sullentrope

April Dunford

Ryan Singer

Basecamp

Intercom

BOOKS:

Learning to Build

Competing Against Luck

Grit

Introduction to Quality Engineering

Orthogonal Arrays and Linear Graphs

Shape Up

How Will You Measure Your Life?

Never Split the Difference

OTHER RESOURCES:

Orthogonal arrays

Magic squares

L9 prototype


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com
  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 354688149 series 2631105
Content provided by Andrew Skotzko. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Skotzko or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.

Sign up here to get upcoming essays + episodes emailed to you.

Follow the MTTM journey on Twitter or LinkedIn!

If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)

LINKS & RESOURCES MENTIONED

Send episode feedback on Twitter @askotzko , or via email

Bob Moesta: The Rewired Group, LinkedIn, Twitter

Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast

RELATED EPISODES:

April Dunford: Find your power in the market through positioning

PEOPLE & ORGS:

W. Edwards Deming

Clayton Christensen

Genichi Taguchi

Willie Hobbs Moore

Tim Davis

Claire Sullentrope

April Dunford

Ryan Singer

Basecamp

Intercom

BOOKS:

Learning to Build

Competing Against Luck

Grit

Introduction to Quality Engineering

Orthogonal Arrays and Linear Graphs

Shape Up

How Will You Measure Your Life?

Never Split the Difference

OTHER RESOURCES:

Orthogonal arrays

Magic squares

L9 prototype


This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com
  continue reading

81 episodes

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