Go offline with the Player FM app!
Bob Moesta: Prototyping to learn & applying JTBD theory
Manage episode 354688149 series 2631105
Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.
—
Sign up here to get upcoming essays + episodes emailed to you.
Follow the MTTM journey on Twitter or LinkedIn!
If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)
—
LINKS & RESOURCES MENTIONED
Send episode feedback on Twitter @askotzko , or via email
Bob Moesta: The Rewired Group, LinkedIn, Twitter
Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast
—
RELATED EPISODES:
April Dunford: Find your power in the market through positioning
—
PEOPLE & ORGS:
—
BOOKS:
Introduction to Quality Engineering
Orthogonal Arrays and Linear Graphs
How Will You Measure Your Life?
—
OTHER RESOURCES:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com
81 episodes
Manage episode 354688149 series 2631105
Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.
—
Sign up here to get upcoming essays + episodes emailed to you.
Follow the MTTM journey on Twitter or LinkedIn!
If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)
—
LINKS & RESOURCES MENTIONED
Send episode feedback on Twitter @askotzko , or via email
Bob Moesta: The Rewired Group, LinkedIn, Twitter
Bob’s books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast
—
RELATED EPISODES:
April Dunford: Find your power in the market through positioning
—
PEOPLE & ORGS:
—
BOOKS:
Introduction to Quality Engineering
Orthogonal Arrays and Linear Graphs
How Will You Measure Your Life?
—
OTHER RESOURCES:
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com
81 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.