The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Phil Treadwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Treadwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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161 Content Creates Conversations with Kayla Kallander
Manage episode 357341509 series 2322501
Content provided by Phil Treadwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Treadwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“I was being more relatable. I was being more HUMAN.”
In this episode I‘m joined by Kayla Kallander. A “mortgage meteorologist” and someone who’s learned first hand how to promote herself and business through social media. We’re discussing how to overcome your fear and use video to build a better business than ever before, so pay attention!
Episode Breakdown:
02:25 - Kayla’s origin story
05:15 - How Kayla started as a content creator
09:00 - Overcoming the “fear” of being SEEN failing
11:30 - You never feel better about NOT doing something, than taking ACTION. EVEN if you FAIL
12:18 - Service Recovery
14:35 - Education. Communication. Inspiration.
18:30 - Did the Mortgage Industry get lazy
23:55 - The time to action? NOW
25:00 - What’s the blind spot Mortgage Pros are missing?
30:00 - “You can get a really good steak ANYWHERE.”
34:10 - Connect with Kayla
@kaylakallandermortgage - https://www.instagram.com/kaylakallandermortgage/
Check out our partners MY UTILITIES: LEARN MORE HERE
LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696
207 episodes
Share
Manage episode 357341509 series 2322501
Content provided by Phil Treadwell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phil Treadwell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“I was being more relatable. I was being more HUMAN.”
In this episode I‘m joined by Kayla Kallander. A “mortgage meteorologist” and someone who’s learned first hand how to promote herself and business through social media. We’re discussing how to overcome your fear and use video to build a better business than ever before, so pay attention!
Episode Breakdown:
02:25 - Kayla’s origin story
05:15 - How Kayla started as a content creator
09:00 - Overcoming the “fear” of being SEEN failing
11:30 - You never feel better about NOT doing something, than taking ACTION. EVEN if you FAIL
12:18 - Service Recovery
14:35 - Education. Communication. Inspiration.
18:30 - Did the Mortgage Industry get lazy
23:55 - The time to action? NOW
25:00 - What’s the blind spot Mortgage Pros are missing?
30:00 - “You can get a really good steak ANYWHERE.”
34:10 - Connect with Kayla
@kaylakallandermortgage - https://www.instagram.com/kaylakallandermortgage/
Check out our partners MY UTILITIES: LEARN MORE HERE
LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!
If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696
207 episodes
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Similar to Mortgage Marketing Expert
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
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continue reading
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