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How to Build A Better Exit Strategy with Darren Bondar (Spiritleaf)
Manage episode 361924113 series 2832777
My guest today is Darren Bondar, Founder of Spiritleaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars.
Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation.
During our fun conversation, we cover everything from building brands to building exit strategies. Other topics we cover include:
- Why it's so important to have a good brand strategy
- How to set yourself apart from your competition with branded merch
- The โdoโs and don'tsโ of selling a business
I hope you enjoy my conversation with Darren, and hopefully you'll learn a few things to help you with your branding.
๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ ๐ฏ๐ฟ๐ผ๐๐ด๐ต๐ ๐๐ผ ๐๐ผ๐ ๐ฏ๐ ๐๐ฒ๐ป๐๐บ๐ฎ๐ฟ๐ธ - ๐ข๐ป๐ฒ ๐ผ๐ณ ๐ก๐ผ๐ฟ๐๐ต ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎโ๐ ๐บ๐ผ๐๐ ๐๐ฟ๐๐๐๐ฒ๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต ๐บ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ผ๐๐ฒ๐ฟ ๐ฐ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ you can rest assured ethical sourcing and sustainability are front and center.
If youโre looking for help with your next project, email brandingmatters@genumark.com.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
To advertise on the show click here
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
121 episodes
Manage episode 361924113 series 2832777
My guest today is Darren Bondar, Founder of Spiritleaf - Canada's largest recreational cannabis brand, which he sold in May of 2021 for $131 million dollars.
Not one to sit still, it didn't take long for Darren to start a new company called HEMPALTA - an agricultural technology company focused on innovative hemp processing and product creation.
During our fun conversation, we cover everything from building brands to building exit strategies. Other topics we cover include:
- Why it's so important to have a good brand strategy
- How to set yourself apart from your competition with branded merch
- The โdoโs and don'tsโ of selling a business
I hope you enjoy my conversation with Darren, and hopefully you'll learn a few things to help you with your branding.
๐๐ฟ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ถ๐ ๐ฏ๐ฟ๐ผ๐๐ด๐ต๐ ๐๐ผ ๐๐ผ๐ ๐ฏ๐ ๐๐ฒ๐ป๐๐บ๐ฎ๐ฟ๐ธ - ๐ข๐ป๐ฒ ๐ผ๐ณ ๐ก๐ผ๐ฟ๐๐ต ๐๐บ๐ฒ๐ฟ๐ถ๐ฐ๐ฎโ๐ ๐บ๐ผ๐๐ ๐๐ฟ๐๐๐๐ฒ๐ฑ ๐บ๐ฒ๐ฟ๐ฐ๐ต ๐บ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ผ๐๐ฒ๐ฟ ๐ฐ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ you can rest assured ethical sourcing and sustainability are front and center.
If youโre looking for help with your next project, email brandingmatters@genumark.com.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
To advertise on the show click here
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca
121 episodes
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