Go offline with the Player FM app!
Changing to Customer-Centric Design While Develping a Major New Product with Rich Wintersteller
Manage episode 367145469 series 2856822
Rich Wintersteller is VP Global Sales and Marketing Cardiopulmonary at LivaNova. In this episode Rich shares why market leaders need to change their approach to product design, how LivaNova moved to embrace customer-centric design, the benefits to this approach, why software and interoperability are keys in their new product, how to manage change, and how LivaNova’s new technology is helping perfusionists deliver better patient care.
Links from this episode:
- Rich Wintersteller LinkedIn https://www.linkedin.com/in/rich-wintersteller-7822616/
- LivaNova https://www.livanova.com
Connect with Mastering Medical Device:
- Website: https://www.masteringmedicaldevice.com
- LinkedIn: https://www.linkedin.com/company/mastering-medical-device
- Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
- Patrick Kothe Twitter: https://twitter.com/patrickkothe
Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support
Thanks for listening!
103 episodes
Manage episode 367145469 series 2856822
Rich Wintersteller is VP Global Sales and Marketing Cardiopulmonary at LivaNova. In this episode Rich shares why market leaders need to change their approach to product design, how LivaNova moved to embrace customer-centric design, the benefits to this approach, why software and interoperability are keys in their new product, how to manage change, and how LivaNova’s new technology is helping perfusionists deliver better patient care.
Links from this episode:
- Rich Wintersteller LinkedIn https://www.linkedin.com/in/rich-wintersteller-7822616/
- LivaNova https://www.livanova.com
Connect with Mastering Medical Device:
- Website: https://www.masteringmedicaldevice.com
- LinkedIn: https://www.linkedin.com/company/mastering-medical-device
- Patrick Kothe LinkedIn: https://www.linkedin.com/in/patrick-kothe
- Patrick Kothe Twitter: https://twitter.com/patrickkothe
Support the show for as little as $3/month: https://www.buzzsprout.com/1286645/support
Thanks for listening!
103 episodes
Wszystkie odcinki
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.