S1E4 - Making Your Emails Shine in a Crowded Inbox

The Big Small Expert

Ever wondered how to make your emails stand out in an overflowing inbox? It's time we cracked the code together! Join me, your Big Small Expert, Melissa Palermo, as I unveil the secrets of successful email marketing in the world of thriving small businesses. Drawing from two decades of retail experience, I decipher the do's and don'ts of this potent communication tool. From viewing your email campaign as a 'loyalty bank account' to crafting captivating subject lines, we cover it all.
Our chat extends beyond the realm of your core business, touching upon engaging your target audience effectively through creative content expansion. We even venture into the often-ignored topic of unsubscriptions - and why they're not as bad as they sound! As we wrap up the episode, I leave you with some valuable tips on building an organic email list. Don't worry if you're not ready to launch an email campaign yet; starting to collect those precious email addresses can be your first step towards standing out! So, tune in and let's make your small business shine.

Thanks for listening! Find even more tips and tricks on how to make your small business a success HERE. Don't keep all this incredibly helpful info to yourself, subscribe to this podcast and share The Big Small Expert with your small business friends.
Want to be part of an upcoming podcast episode? Email The Big Small Expert to submit your questions to our Big Small Expert, Melissa Palermo at [e-mail]