An In-depth Look at Digital Marketing with Stefan Bures from metoda

Growing Ecommerce – The Retail Growth Podcast

Ready to unlock the power of Amazon Ads? Join us for a fascinating deep dive into the world of Amazon advertising with our special guest, Stefan Bures, founder and CEO of metoda. Stefan is here to share his wealth of knowledge on Amazon Ads, offering a unique lens into its history, strengths, and how his company metoda is helping equip the retail industry to compete with Amazon. Expect to be enlightened on DSP linkout campaigns, product segmentation, and the concept of retail readiness.
We throw light on the unique selling propositions of Amazon Ads, its search ad, and demand-side platform (DSP). Stefan also shares insights into how Amazon Ads have impacted customer satisfaction and how it has contributed to Amazon's growth. We crack open the discussion on the differences between Google and Amazon Ads, providing a fresh perspective on the potential of DSP linkout campaigns as an audience targeting and customer acquisition channel.
Our conversation doesn't end there, as we also explore the significance of setting apt budgets for Amazon Ads on peak days and how heat mapping past seasonal events can help. Stefan and Mike also touch upon the future of digital marketing, taking into account the power of DSP linkouts, the rise of social selling, and the influence of Amazon, Google, and social media channels. We wrap up by talking about the importance of online presence and networking, and how it can pave the way for more opportunities. Don't miss out on this enlightening episode with Stefan Bures. We promise you'll walk away with a new level of understanding for Amazon Ads like never before.

Chapters

1. An In-depth Look at Digital Marketing with Stefan Bures from metoda (00:00:00)

2. Exploring Amazon Advertising and Platform Development (00:00:10)

3. Amazon Advertising and the Rise (00:09:45)

4. Amazon DSP's Impact on Advertising (00:19:33)

5. Pricing, Communication and Product Segmentation (00:29:08)

6. Patterns and Trends in Digital Marketing (00:37:48)

7. Online Presence and Networking (00:45:24)