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Redefining Fitness Marketing: Ambition, Self-care, and Peloton’s Creative Brilliance with Sade Balogun
Manage episode 374435785 series 2983403
In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun
00:00 - 05:19 Introducing Sade Balogun
05:27 -09:28 Marketing Experiences From Past Jobs
09:35 - 14:04 Day to Day at Peloton
14:08 - 17:12 Strategic Holy Grail
17:21 - 22:33 Peloton Case Study
22:38 - 24:27 @GlowMD
24:35 - 30:41 Self Care & Self Worth
30:49 - 31:18 Vacation- First Day Back
31:30 - 37:45 Advice on Managing a Team
37:51 - 46:34 Peloton Relaunch
103 episodes
Manage episode 374435785 series 2983403
In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun
00:00 - 05:19 Introducing Sade Balogun
05:27 -09:28 Marketing Experiences From Past Jobs
09:35 - 14:04 Day to Day at Peloton
14:08 - 17:12 Strategic Holy Grail
17:21 - 22:33 Peloton Case Study
22:38 - 24:27 @GlowMD
24:35 - 30:41 Self Care & Self Worth
30:49 - 31:18 Vacation- First Day Back
31:30 - 37:45 Advice on Managing a Team
37:51 - 46:34 Peloton Relaunch
103 episodes
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