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#57: Will Frith Solves Terroir & Other Lessons From Vietnam
Manage episode 376729153 series 2701151
You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith.
In this new episode we talk about:
- Will’s journey from a coffee purist to being more reasonable
- Meeting people where they are
- The importance of a middle class to support a new coffee category
- Will’s rule of thumb for cheap coffee
- What he drinks in the morning
- Being careful to not bring a western mindset to Vietnam
- French occuption and the resulting mash-up culture
RESOURCES
Inquiries about coffee samples or future Fermentation Training Camps: info.luxiacoffee@gmail.com
Vietnam: A New Vocabulary Video
Support the show on Patreon to join our live Discord hangouts, and get access to research papers, transcripts and videos.
And if you don't want to commit, show your support here with a one time contribution: PayPal
Sign up for the newsletter for behind the scenes pictures.
To connect with Will Frith:
Instagram
Website
Cover Art by: Nick Hafner
Into song: Elijah Bisbee
68 episodes
Manage episode 376729153 series 2701151
You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith.
In this new episode we talk about:
- Will’s journey from a coffee purist to being more reasonable
- Meeting people where they are
- The importance of a middle class to support a new coffee category
- Will’s rule of thumb for cheap coffee
- What he drinks in the morning
- Being careful to not bring a western mindset to Vietnam
- French occuption and the resulting mash-up culture
RESOURCES
Inquiries about coffee samples or future Fermentation Training Camps: info.luxiacoffee@gmail.com
Vietnam: A New Vocabulary Video
Support the show on Patreon to join our live Discord hangouts, and get access to research papers, transcripts and videos.
And if you don't want to commit, show your support here with a one time contribution: PayPal
Sign up for the newsletter for behind the scenes pictures.
To connect with Will Frith:
Instagram
Website
Cover Art by: Nick Hafner
Into song: Elijah Bisbee
68 episodes
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