The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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IAB/MRC Issues New Retail Media Guidelines, Jeffrey Bustos, VP Measurement Addressability Data IAB, Kelly Kachnowski, VP of Commercial Development the Mars Agency, & Michael Schuh, VP of Media Strategy & Product at Kroger Precision Mktg.
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Manage episode 377263585 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We come bearing great news for the industry: the Wild West of Retail Media has just started on a path to get way less wild, and way more transparent, accurate, reliable, and secure. All thanks to the work of the IAB, the Media Rating Council and experts from across the industry. Yes, the IAB has released a landmark new set of guidelines for retail media and measurement, a significant step forward to help organizations quote “ensure compliance with privacy regulations, maintain transparency with users, and enhanced privacy protections in reported outcomes data sets. Joining us today on this Unpacking the Digital Shelf MEGAsode are Jeffrey Bustos, VP Measurement Addressability Data at IAB, Kelly Kachnowski, VP of Commercial Development at the Mars Agency, and Michael Schuh, VP of Media Strategy & Product at Kroger Precision Marketing. Let’s dig in!
…
continue reading
268 episodes
MP3•Episode home
Manage episode 377263585 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We come bearing great news for the industry: the Wild West of Retail Media has just started on a path to get way less wild, and way more transparent, accurate, reliable, and secure. All thanks to the work of the IAB, the Media Rating Council and experts from across the industry. Yes, the IAB has released a landmark new set of guidelines for retail media and measurement, a significant step forward to help organizations quote “ensure compliance with privacy regulations, maintain transparency with users, and enhanced privacy protections in reported outcomes data sets. Joining us today on this Unpacking the Digital Shelf MEGAsode are Jeffrey Bustos, VP Measurement Addressability Data at IAB, Kelly Kachnowski, VP of Commercial Development at the Mars Agency, and Michael Schuh, VP of Media Strategy & Product at Kroger Precision Marketing. Let’s dig in!
…
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268 episodes
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