))
#109: Mind Tricks in B2B Marketing part 3: The Power Of Social Proof (behavioural science) - Be The Best
Manage episode 379888846 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
More B2B Marketing neuroscience insights this week! We hope you’re enjoying this mini-series!
This week, we’re looking at Social Proofing. That age old feeling that something is good if others seem to think it’s good.
As usual we dive into a quick definition before getting into some great examples of it at play, including our own experience in utilising it.
It’s a great avenue for showcasing your helpfulness, so it sits really well within our framework and philosophy. We also talk about some practical ways you can start utilising the principle and testing what works best for your marketing.
-----------------------------------------------------
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00:00 Introduction: The Principle of Social Proof
00:04:00 The Power of Reviews in Decision Making
00:05:00 Social Proof on Websites & Platforms
00:06:00 The Impact of Lines & Crowds
00:10:50 The Bartender Strategy & Tipping
00:12:00 Childhood Fads and Social Proof
00:17:20 User Generated Content & Authenticity
00:19:00 The Role of Influencers in Social Proof
00:22:00 Key Takeaways & The Power of Validation
----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
-----------------------------------------------------
S05 E109 - The B2B Playbook
-----------------------------------------------------
#b2b #b2bmarketing #digitalmarketing
#b2bsaas #neuromarketing
152 episodes
Share
