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10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei
Manage episode 380056220 series 3521245
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#IndieAdTalks with our Programmatic Lead Manuela Maftei.
We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market.
As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns.
Who did we mention in addition? Google & DV360, Amazon DSP, The Trade Desk (TTD), and Active Agent (Virtual Minds). We even made a bold prediction about Adform.
Tune in to get inspired about the upcoming opportunities as a result of this deal, and share your thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6960124462046322688/
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
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