How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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S13E33: Leading with Impact: Navigating Ethics and Culture with Brad Flowers(CEO, Bullhorn Creative)
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Content provided by Richard Medcalf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Medcalf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're continuing our season on "business as a force for good", Richard speaks with Brad Flowers, co-founder of Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book.
In this conversation, you’ll learn:
- How and why Brad went from bike shop owner to award-winning creative agency founder for impact brands.
- Brad's three criteria for starting a business, and the business reasons for certifying as B-corp
- Why the relationship between culture and brand is crucial to understand
- Why you should read novels, as a business leader
Resources/sources mentioned:
- The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
- Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
- Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/
03:33 New perspectives on business
10:00 Why Impact Branding is Essential
13:18 Developing Strategic Vision
17:16 The secrets for effective marketing
26:02 The harm of cultural erosion
31:56 Context for organizational decision-making tasks
36:45 Future growth through collaboration with diverse talents
31:56 Context for organizational decision-making tasks
36:45 Future growth through collaboration with diverse talents
183 episodes
S13E33: Leading with Impact: Navigating Ethics and Culture with Brad Flowers(CEO, Bullhorn Creative)
MP3•Episode home
Manage episode 399840126 series 3259184
Content provided by Richard Medcalf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Medcalf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We're continuing our season on "business as a force for good", Richard speaks with Brad Flowers, co-founder of Bullhorn, an agency that builds impact brands with language and design. Brad leads naming and language generation at Bullhorn. He has a degree in literature, which he finds more useful than he expected. He co-founded the non-profit bike shop, Broke Spoke. Brad is also the author of The Naming Book.
In this conversation, you’ll learn:
- How and why Brad went from bike shop owner to award-winning creative agency founder for impact brands.
- Brad's three criteria for starting a business, and the business reasons for certifying as B-corp
- Why the relationship between culture and brand is crucial to understand
- Why you should read novels, as a business leader
Resources/sources mentioned:
- The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/)
- Join Rivendell (https://xquadrant.com/rivendell/), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world.
- Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/
03:33 New perspectives on business
10:00 Why Impact Branding is Essential
13:18 Developing Strategic Vision
17:16 The secrets for effective marketing
26:02 The harm of cultural erosion
31:56 Context for organizational decision-making tasks
36:45 Future growth through collaboration with diverse talents
31:56 Context for organizational decision-making tasks
36:45 Future growth through collaboration with diverse talents
183 episodes
All episodes
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