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Ep11: Service Line Marketing: Mark Mathis

 
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Manage episode 403231942 series 1744815
Content provided by DoctorPodcasting.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DoctorPodcasting.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
ep11-service-line-marketing-mark-mathis

In this episode, guest Mark Mathis shares tips on:

  • Determining benchmarks for service line marketing
  • Journey mapping to understand the patient’s decision-making process
  • Executing a strategy with the end in mind
  • Optimizing a campaign
  • Researching to make the most out of your marketing budget
  • Handling the traffic your campaign generates
Listen in as Mark Mathis joins Bill Klaproth to share his best advice on service line marketing.
Get in touch with Mark:
OneMinuteMarketer®
Amperage Marketing & Fundraising
Resources:
Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini
  continue reading

13 episodes

Artwork
iconShare
 
Manage episode 403231942 series 1744815
Content provided by DoctorPodcasting.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DoctorPodcasting.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
ep11-service-line-marketing-mark-mathis

In this episode, guest Mark Mathis shares tips on:

  • Determining benchmarks for service line marketing
  • Journey mapping to understand the patient’s decision-making process
  • Executing a strategy with the end in mind
  • Optimizing a campaign
  • Researching to make the most out of your marketing budget
  • Handling the traffic your campaign generates
Listen in as Mark Mathis joins Bill Klaproth to share his best advice on service line marketing.
Get in touch with Mark:
OneMinuteMarketer®
Amperage Marketing & Fundraising
Resources:
Brainfluence by Roger Dooley
Yes! 50 Scientifically Ways to be Persuasive by Robert Cialdini
  continue reading

13 episodes

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